The best of non-profit advertising and marketing for social causes

WWF: Ticked Box

Posted by Marc | 13-02-2009 13:51 | Category: Environment

Sometimes it’s hard to get people to support a cause because they think, ‘I’m just one person, what can I do?’ WWF Australia wanted to show individuals how their support can have a direct and positive effect on Australia’s natural environment. Agency Leo Burnett Sydney took the universal symbol for pledged support, the ticked box, and animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia’s precious native animals so they can survive.

Advertiser:
WWF Australia
Agency:
Leo Burnett Sydney
Additional credits:
Executive Creative Directors: Andy DiLallo & Jay Benjamin
Copywriter: Rupert Taylor
Art Director: Dave Ladd
Account Service: Paul Everson & Jodi McLeod
Agency Producer: Adrian Shapiro
Production Company: XYZ Studios
Director: Stephen Watkins
Producer: Hamish Macdonald
Music: Fleet Foxes
Track: White Winter Hymnal
Source:
Ypsilon2

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.