The best of non-profit advertising and marketing for social causes

You all are going to read this copy

You all are going to read this copy

Even old fashioned print ads can be good in this digital era. It’s what a commenter on Ads of the World says about these ads from the MS Society of Western Australia:

Good Proof enough that copy heavy ads can make you read from A to Z…

It’s typographic storytelling about the horror of Multiple Sclerosis. Done in a way that the viewer can feel the pain. And with a smart pay off:

Every person with MS has their own story. With your help we can tell a better one.

MS Society of Western Australia: John

MS Society of Western Australia: Maddy

MS Society of Western Australia: Donna

 

Via Ads of the World
Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: David Donald
Copywriters: Steve Straw, Kat Mercer
Illustrators: Cristina Guitian, Asphyxia Victoria / Mydeadpony
Account Director: Emma Kerman

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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