The best of non-profit advertising and marketing for social causes

You can’t say you didn’t know

You can’t say you didn’t know

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Publicis Dialog sent this new campaign for Proefdiervrij (Dutch Association against Animal Testing).
This campaign is about consumer awareness of animal-testing free cosmetics. You can help when you don’t buy it.
Proefdiervrij runs a dedicated website where you check which cosmetics are tested on animals. You can’t say you didn’t know if your cosmetics are tested on animals or not.

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Watch also the tv-spots from Proefdiervrij. In these videos people are asked to test some chemicals on their beloved pet.
The reactions are obvious.

Watch tv-spot ‘Rabbit’
Watch tv-spot ‘Dog’
Watch tv-spot ‘Horse’
(Go here for different file-formats)

Update: the video’s mentioned above aren’t available anymore at the website of Proefdiervrij. But on Youtube they are, see below.

 

 

Advertiser:
Proefdiervrij
Agency:
Publicis Dialog
Additional credits:
Art Director: Bram Tervoort
Copywriter: Chester de Vries

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