Publicis Dialog sent this new campaign for Proefdiervrij (Dutch Association against Animal Testing).
This campaign is about consumer awareness of animal-testing free cosmetics. You can help when you don’t buy it.
Proefdiervrij runs a dedicated website where you check which cosmetics are tested on animals. You can’t say you didn’t know if your cosmetics are tested on animals or not.
Watch also the tv-spots from Proefdiervrij. In these videos people are asked to test some chemicals on their beloved pet.
The reactions are obvious.
Update: the video’s mentioned above aren’t available anymore at the website of Proefdiervrij. But on Youtube they are, see below.