According to their Facebook Page:
The “You Don’t Say Campaign” seeks to raise awareness around the misuse of language that relates to the LGBTQ community and gender issues. These words dehumanize and marginalize many within the Duke community and beyond and it is important to understand why.The campaign takes a poster format, but beyond campus the captioned photographs are a perfect match for social media. I’m not thrilled by the photography, which could have been much more striking, but the student models certainly have their hearts in it. It’s good to see youth take responsibility for the social implications of the words their peers use so casually.
Our Goal: Foster dialogue on the intersection of language and gender and sexual identities.
Words mean something. Think Before You Talk.
See more examples below:
There are even more at the campaign’s Facebook Page