The ads don’t look like ads. It is more something of the front of an information brochure. And the drawing style isn’t very special. But the work is good because it funny, the viewer is not pedantic addressed and there is room for interpretation.
The ads are from Marine Conservation Society, the charity from the UK for the protection of our seas, shores and wildlife. The ads are made to promote the Good Fish Guide which is available as website, download and mobile app. All intended to make responsible choices about consuming fish.
Advertising Agency: Hopkins & Jackson, UK
Creative Director: Stu Jackson
Creative Director: Gareth Hopkins
Illustrator: Graham Roumieu
Via Ads of the World