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You are the key to freeing children at risk

Posted by Tom Megginson | 2-01-2012 20:00 | Category: Social aid

This interesting campaign from Chile portrays the ill fates of children in poverty and neglect as a cage they need to be freed from.

The visuals are self-explanatory, so I don’t really need to add much commentary except to say that it’s one of the saddest ads I’ve seen in a while. Not exactly shock advertising, but it certainly turns the pathos up to “11”.

See two more after the break.

Advertiser:
Fundacion Padre Hurtado
Agency:
Prolam Y&R, Santiago, Chile
Source:
Ads of The World

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Comments

Is the third one showing the “cage” smacking a baby? I hope it resonates with the people in Chile.

//Beth @ the New York City Advertising Agency

Posted by Beth | 4-01-2012 18:38

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