You can rehabilitate ex-criminals through advertising

Posted by Tom Megginson | 15-02-2012 18:32 | Category: Discrimination

South Africa's Prison Broadcasting Network - You can rehabilitate ex-criminals through advertising

Although I don’t know that helping them become part of our industry is a much better alternative… :)

Seriously though, South Africa’s Prison Broadcasting Network did a good of showing the perception versus the reality of rehabilitated ex-convicts with the reveal that the entire production crew were graduates of their program “by removing negative media influences and replacing them with positive ones; including offenders and ex-offenders in the process through skills development and employment; and producing programmes by offenders for offenders.”

It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.


Prison Broadcasting Network
Ogilvy, Cape Town (South Africa)
Additional credits:
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe, Angela Illing
Production Company: Platypus Productions
Director: Renee van Reenen
Editor: Ric Shields, Craig Glenday
Music & Sound: TheWorkRoom
I Believe in Advertising

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)