You can rehabilitate ex-criminals through advertising

Although I don’t know that helping them become part of our industry is a much better alternative… :)

Seriously though, South Africa’s Prison Broadcasting Network did a good of showing the perception versus the reality of rehabilitated ex-convicts with the reveal that the entire production crew were graduates of their program “by removing negative media influences and replacing them with positive ones; including offenders and ex-offenders in the process through skills development and employment; and producing programmes by offenders for offenders.”

It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.

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