The best of non-profit advertising and marketing for social causes

You can turn any car into a convertible

Posted by Marc | 13-09-2011 22:07 | Category: Road safety

Denver-based agency Amélie Company literally peeled this two-stage billboard back like a can opener. They did it for a new campaign from the Colorado State Patrol. Visualizing what could happen when tailgating.

Tailgating is forbidden in many countries and there is a reason for that. Especially if you are behind a truck.

You can see the making of the billboard after the break.
Hat tip to The Denver Egotist.

See the previous campaign (2010) from Amélie Company for the Colorado State Patrol at The Denver Egotist.

Advertiser:
Colorado State Patrol
Agency:
Amélie Company

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.