The best of non-profit advertising and marketing for social causes

You can’t ignore child labour

Posted by Marc | 31-03-2008 21:28 | Category: Abuse, Human rights, Third world

On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day.
In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede.
Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).

Advertiser:
Worldvision
Agency:
Ogilvy Amsterdam
Additional credits:
Creation: Léon van Hooijdonk (copy), Cynthia Tiebosch (art), Ogilvy
Creative director: Darre van Dijk, Piebe Piebenga
Photography: Arno Bosma
Retouche: Arno Bosma
World Vision: Brigitte Brinkel, Peter de Ruiter

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Comments

Great use of the medium to bring the message across, I love it for its simplicity.

Posted by Justin | 2-04-2008 21:37

Dun a zillion times

Posted by Sian | 12-04-2008 13:37

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