This makes me laugh and everbody knows the feeling hanging upside down.
Simple idea, very effective. Well done.
“You have more blood than you need. Give a bit.”
The three ads are made by Young & Rubicam for Santa Casa de Misericórdia de São Paulo.
The campaign is part of the 5% movement. This aims at involving Internet navigators and advertisers to donate space in shared content and communication pieces to increase the number of donators in Brazil to 5%.
Santa Casa de Misericórdia de São Paulo
Young & Rubicam
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti, Sérgio Fonseca
Copywriter: Lucas Casão
Art Director: Guilherme Racz
Photographer: Brandon Voges - Bruton Stroube Studios
Art Buyer: Monica Beretta, Stephanie Wang
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Antônio Carlos Forte
Account Manager: Ticiana Cardoso
Planner: David Laloum, Eliana Yamaguchi