This gorgeous campaign is made by Firedog for Barbican, the performing arts centre in the City of London.
It’s not about the musicians, it’s about what you hear.
The Barbican asked the team at Firedog to convey the emotional experience of attending a classical music concert at the venue. They combined images of the audience with their eyes closed together with moody environmental imagery. They worked with real people - either friends of Firedog or the Barbican center.
When we listen to music, our imagination continually flits from one image to the next; the emotions evoked are equally disparate. We wanted to tap into the sensory experience of sound, and therefore we focused on where your mind travels to when listening to a piece of music. We call it a Dreamscape.
The campaign has run for four weeks with 255 posters across 129 London Underground stations. All possible items are used. From print and out-of-home to all their digital channels.
Produced & Directed by Art & Graft
Photography by John Hooper
Sound by Brains & Hunch