You may not see it
Posted by Armando Alves | 26-05-2008 15:47 | Category: AbuseEven if we don’t see it, pedophiles might be causing real harm. It’s when the lights go out, that most child abuse occurs, as stated by the recent campaign by EuroRSCG Brazil for CERCA (Reference Center Against Child Abuse), on the National Day Against Child an Youth Sexual Abuse (18th May).
The first image on the print ads shows a candid picture with the quote “Turn off the lights and help us to end the fear od the dark that Bia has”. As we we turn off the lights, the second image reveals a cruel truth about child abuse: “Pedophilia . You may not see it, but it might be happening”.
The print ads use fluorescent ink to visualize the second image. More versions below.
Advertiser:
CERCA
Agency:
EURO RSCG
Additional credits:
Title: Fluorescent Ad
Advertiser: CERCA
Agency: Euro RSCG Brasil
Art Direction: Daniel Poletto e Kleyton Mourão
Copywriter: Rodrigo Senra
Photography: Geison Genga
Graphic Production: Ingo Santos
Source:
CCSP
Print this article Send this article to a friend
Digg this story
Add to del.icio.us
Stumble It!
Join the Osocio group at Facebook
Follow Osocio at Twitter
