The best of non-profit advertising and marketing for social causes

You wouldn’t want to be faced with a refugee’s choices

Posted by Tom Megginson | 11-06-2012 21:04 | Category: Peace & Conflicts

For World Refugee Day, June 20, The United Nations Refugee Agency (UNHCR) has launched a fundraising campaign called “No one chooses to be a refugee”.

In these stark (but darkly beautiful) ads, the agency presents the awful choices faced by threatened and displaced people around the world, every day.

According to the campaign page, “Every minute eight people leave everything behind to escape war, persecution or terror. If conflict threatened your family, what would you do? Stay and risk your lives? Or try to flee, and risk kidnap, rape or torture? For many refugees the choice is between the horrific or something worse.”

The Canadian donation site is here. See two more ads after the break.

Advertiser:
UNHCR
Source:
United Church of Canada (Facebook Page)

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.