The best of non-profit advertising and marketing for social causes

Young people who learn the hard way

Young people who learn the hard way

A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds.

The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a job, and enabling the charity to contact employers directly.

Stop listening to me and watch it, it’s amazing.

Agency: CHI

 

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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