The best of non-profit advertising and marketing for social causes

Your baby’s not a baby anymore

Your baby’s not a baby anymore


This is the latest addition to the Baby Can Wait campaign from the United Way of Greater Milwaukee.
October is Let’s Talk Month in this campaign – a time designated for parents to start talking to their kids about healthy sex practices and relationships. For many, this is a difficult and often awkward subject.

The ads feature teens in a high chair, car seat and stroller, with the headline “Your baby’s not a baby anymore.” “Talk to your teen about sex.” Parents are directed to, where they can find a tool kit on how to begin an open dialogue with their teens about sex and healthy relationships.

Previous editions from the Baby Can Wait campaign:
Dunking will be over with a baby
What kind of man preys on underage girls?
Pregnant at the Prom
It isn’t a fairy tale, it’s rape
Hoax: 2028 The Movie – It Finally Ends



United Way of Greater Milwaukee
Serve Marketing
Additional credits:
Creative Director: Gary Mueller
Art Director: Bryan Padovano
Copywriter: Nick Pipitone
Photographer: Jeff Salzer
Photo Retouching: Anthony Giacomino
Account Executive: Matt Larson

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies