Social advertising and non-profit campaigns from around the globe

Your contribution can end child labour

Posted by Marc | 19-06-2008 21:41 | Category: Awards, Poverty, Third world

Gold Lion in Cannes in the category Design.
Child labour is a big problem in India. People in India are averse to contributing for social causes because they feel their contributions won’t make a difference. The objective of this piece from the Care Foundation was to reverse the trend and drive donations towards the child labour cause.
Each individual’s contribution can help alter the current situation of a child; this was the essential message to be communicated in the ambient space.

A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words ‘Your contribution can end child labour’ was painted over it. This installation was placed in several malls with high volume footfalls across the city.

Agency:
JWT Iindia, Mumbai

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i wanna 2 know that how we can stop child labour in india.plz send a good thought that i can show 2 and tell 2 each one of them who give job 2 child under 15 age

Posted by waseem shaikh | 27-10-2008 18:36

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.