Your flight has an impact

A new shocking PSA from Plane Stupid. Plane Stupid is a network of grassroots groups that take non violent direct action against aviation expansion.
Brief: “We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.”

Yes I get it. The message comes in loud and clear. And artistically it is very creative.
But does agency Mother London think about the impact of this PSA? The first seconds watching it I was thinking about 9/11. And what will animal rights activists think about it?
The PSA shows a kind of violent imagery that makes people tune out to avoid it.

I’m sure that this video will generate a lot of discussion but will it be about climate change or the video itself?
What is your opinion?

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Comments

Comment from Tim Nudd on Adfreak: There’s plenty to find objectionable here—the nonsensical connection between that stat and the rain of bears, as well as the general airplane-skyscraper-death theme, complete with a pretty blatant 9/11 Falling Man reference, which will evoke extremely negative emotions for some. Why do environmental groups shoot themselves in the foot like this?

I think it’s really effective… i salute them for crossing the boundaries