The best of non-profit advertising and marketing for social causes

YOUR LIFE IS YOUR BEAUTY

Posted by Tatjana Vukic | 11-06-2012 19:56 | Category: Health, Women's Issues

Very simple but effective non-profit viral commercial to make people aware of the fight against cancer.
Mauro Basso,the Norma hairdressers team from Bolzano and the director Claudio Zagarini, personally involved in the initiative, decided to create a viral spot for all those women that due to chemotherapy lose their hair or decide to shave them before they become bald, to avoid the feeling of losing their beauty and femininity. The spot has the goal of communicating that real beauty is life! YOUR LIFE IS YOUR BEAUTY.
Unfortunately, I can not embed the video. The function is disabled ... But here’s the link http://youtu.be/oX0wKys3Hjs

Director
Claudio Zagarini

Creativity
Mauro Basso

Ass.Director
Manuel Latino

Model
Joanna Bernasinska

Make Up
Silvia Crivaro

Visual Fx
Luca Della Grotta

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.