Your poop can tell you what you have been eating, but it also shows if something seriously wrong is happening, for example colon cancer.
Therefore, the turd in this commercial makes a long trip back to the sender. For a good talk. Because it is the sender’s birthday and he became fifty. And then begin the risk years for colon cancer.
The campaign is from the Dutch Digestive Foundation (MLD Stichting). It includes this TV-apot and a campaign website: yourpoop.nl.
Dutch Digestive Foundation (Maag Lever Darm Stichting)
Concept: Joep de Kort, Massimo van der Plas
Strategy: Maarten Mantje
Account: Natasja van de Salentein
Production Agency: Czar
Director: Floris Kingma
Producer: Frank de Kok
DOP: Gabor Deak
Edit: Amber Hooijmans
Post production: Storm Postproductie
Sound Radio: Kees Kroot Soundcircus
Sound & music film: Hielke Praagman
Dutch Digestive Foundation: Marian Verasdonck- van Wijchen, Veronique de Bos, Susanne van Vegchel, Edith Mulder, Iris Wieland
Colon cancer - Netherlands - Poop