Social advertising and non-profit campaigns from around the globe

Zebra Stripes and Portuguese Pedestrians

Posted by James David Morgan | 26-01-2009 19:17 | Category: Road safety

This campaign by DraftFCB Lisbon is nearly two years old but just reached my desktop. Designed for for the Portuguese advocacy group Associação de Cidadãos Auto-Mobilizados, the campaign installed crosswalks made of typography - the conventional solid white “zebra” stripes were replaced with the names of individuals killed by vehicles - and strove to raise awareness that 1/4 of the victims of automobile accidents are pedestrians.

Advertiser:
Associação de Cidadãos Auto-Mobilizados
Agency:
DraftFCB Lisbon
Source:
Social Design Notes

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.