Social advertising and non-profit campaigns from around the globe

Zero Rupee note fights corruption

Posted by Reuben Turner | 8-02-2010 13:28 | Category: Activism, Culture, Design, Government, Human rights, Politics

Indian NGO Fifth Pillar have come up with a new weapon in the fight against corruption – a zero rupee note that can be handed to those demanding a bribe. Genius idea. (NB the organisation’s website is temporarily suspended, perhaps because of all the traffic this idea is generating. But you can search to find lots of inspiring stories about the note.)

Advertiser:
Fifth Pillar
Agency:
Unknown
Source:
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I think it’s fantastic in theory, but is there the possibility of danger if put into practice?

Posted by scamps | 9-02-2010 10:03

It’s absolutely been put into practise – apparently a million have been printed and put into circulation. See this link for more: http://blogs.worldbank.org/publicsphere/paying-zero-public-services

Posted by Reuben | 9-02-2010 10:55

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.