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13.6 million health bloggers in the USA

Posted by Marc | 4-09-2008 22:20 | Category: News

The USA counts now 13.6 million health bloggers according to a new report from Envision Solutions. This report provides the most detailed portrait of the health blogosphere to date. It reveals that millions of U.S. adults are actively writing on health-focused blogs. The majority of health bloggers are female and 38% are either African American or Hispanic.
Marketing activity taking place in the health blogosphere has increased. For example, the number of bloggers reporting inquiries from public relations professionals jumped 57% between 2006 and 2007. Also, respondents were more likely to report running advertising on their Weblogs.

Source The Health Care Blog

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