NewsAll the relevant news about social advertising, design and marketing from around the globe. In the right column news coming from our favourite social advertising and marketing blogs
Cellufun, the mobile social gaming community known as “The World’s Mobile Playground,” announced it is launching the world’s first mobile public service announcement campaign with the American Society for the Prevention of Cruelty to Animals® (ASPCA®) and the Christopher & Dana Reeve Foundation.
The campaign will feature free in-game advertising, as well as mobile donation opportunities in which users can donate money to the charities over their mobile phones.
This week, YouTube launched a new “Call to Action” feature for nonprofit partners, which allows them to use InVideo overlays to drive traffic to an off-YouTube web page, where they can collect signatures, email addresses, or even donations.
To pilot test the feature, YouTube placed a video supporting charity:water on its homepage last Sunday, featuring an overlay encouraging YouTube users to donate money to the cause. In that one day, charity:water received a whopping $10,000 from YouTube viewers. Granted, the fact that the video was featured on the homepage clearly had a huge impact on the turnout, but the success of the new Call-to-Action ads is likely going to be a boon for many non-profits.
Worldstudio, together with the Adobe Foundation’s signature program Adobe Youth Voices, announced Design Ignites Change, a program that encourages talented high school and college students to use the power of design to address social issues in their local communities through substantive public projects. Students are encouraged to develop projects that will stimulate thought, dialogue, action and ultimately change.
To date, Design Ignites Change has engaged 17 colleges and universities who are now hard at work on responses to such pressing global issues as racism, economic inequality and climate change.
Change.org launched seven new blogs to expand their network to 19 blogs covering the most important issues facing te world.
The new sites include Autism, Education, Global Health, Health Care, Human Trafficking, Poverty in America, and Sustainable Food. They have hired an amazing team of experts/activists to lead each community, selected from more than 1500 applicants.
You can find the full list of the blogs on the Causes page.
The provocative video from the Dutch Socialist Party (SP) about the bad situation in the homecare have won the first price at the Gouden Loekie contest. At the Gouden Loekie the Dutch audience vote for their favourite commercial.
The SP spend only €10.000 for mediatime and got a lot of free publicity. It is the first time a social advertising campaign wins gold at this contest.
Second price is for the Dutch World Wildlife Fund (WNF) with the video Miracles.
More about the campaign from the SP in our post It’s homecare, no market.
The Trevor Project, the non-profit organization that operates the only nationwide, around-the-clock crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth, became the only crisis and suicide prevention service delivery program specifically serving the LGBTQ community to be officially accredited by the American Association of Suicidology (AAS) this week. The Trevor Project is now considered an exemplary crisis and suicide prevention program performing according to nationally recognized standards.
After learning from PETA how chimpanzees and orangutans who are used in advertising endure abuse as part of their behind-the-scenes training, Peggy Conlon, president and CEO of the New York-based Ad Council, has signed PETA’s “Great Ape Humane Pledge,” committing that the council will never use great apes in its ads. Because many of the CEOs of top U.S. ad agencies sit on the Ad Council’s board, PETA will request that they follow the Ad Council’s progressive lead and sign the pledge. The council—which created the category of public service advertising in 1942—has never used great apes in ads.
“Chimpanzees and orangutans belong with their families, not on ad sets where they are forced to perform under cruel and frightening conditions,” says PETA Executive Vice President Tracy Reiman. “No commercial product is worth tearing babies from their mothers and beating them into becoming ‘actors.’”
Google groups, porn sites, slide.com, wordpress, YouTube… Blogger.com is the latest addition to this list of banned web sites in Turkey.
After the passing of the new law, web sites in Turkey can be banned without a warning for several reasons:
Although the law, passed seemingly to fight child porn, when the statistics are examined, the main reason of the banning of web sites, seems to be obscenity, which is 3 times more than sites shut down for child molestation.
Besides these clauses, personal insult can lead to the banning of the web site as it happenende with Adnan Oktar vs. Richar Dawkins in which Adnan Oktar, a religious writer, claimed Richard Dawkins web site was insulting his book. Therefore. The web site of a well known scientist was shut down to Turkish users with a singfle click. Adnan Oktar seems to be the reason of many other web site bannings lately, including the web site of one of the biggest newspaper’s in Turkey (Vatan) and atheist forum.
NSPCC, the childline from the UK, has won the second annual international Gold Star Award for Excellence in Fundraising DRTV last wednesday. The award was announced at the International Fundraising Congress (IFC) which was held in the Netherlands.
NSPCC’s winning advert for the Childline telephone helpline showed a young girl barricading herself in her room and dialling the Childline number, which rings without being answered. A lack of resources for Childline means that NSPCC is unable to answer one in three calls made to it.
See also this post at Osocio about the nominees.
The announcement of the Gold Star DRTV Awards at 15 October:
The award winning video from NSPCC:
The USA counts now 13.6 million health bloggers according to a new report from Envision Solutions. This report provides the most detailed portrait of the health blogosphere to date. It reveals that millions of U.S. adults are actively writing on health-focused blogs. The majority of health bloggers are female and 38% are either African American or Hispanic.
Marketing activity taking place in the health blogosphere has increased. For example, the number of bloggers reporting inquiries from public relations professionals jumped 57% between 2006 and 2007. Also, respondents were more likely to report running advertising on their Weblogs.
One of the most popular web presentation services has announced their 2008 winners, with 2 of them being focused on climate and refugee issues.
A new social network designed for pet lovers, ‘All About Pets’, aims to challenge generic sites like MySpace when it officially launches today (1 September 2008). Billed as the ‘Facebook for pet lovers’, www.allaboutpets.org.uk has been developed by Britain’s pet charity The Blue Cross to give pet lovers a new way to communicate and share experiences or advice about their pets.
All About Pets hopes to fill the gap in the market created when sites like Facebook opened their doors to everyone. As one of the UK’s oldest animal charities, The Blue Cross has over 110 years of experience with pets and their owners and has drawn upon this to create a site that appeals to animal lovers around the world.
Built by digital agency DVA, the site has already proved its popularity since its beta launch in March this year with 450,000 unique visits from 142 countries and more than 6,869 members signed up to date. All About Pets is being promoted on- and offline by digital specialists Hot Cherry and with the help of an innovative online viral campaign which allows users to send personalised talking pets to their friends. Since its launch at the end of July, the viral has been viewed over 100,000 times – see www.talkingpets.org.
Laura Dobson, spokesperson for All About Pets said: “With millions of members, sites like Facebook seem set on becoming all things to all people. What sets All About Pets apart is its dedication to pet lovers. The site offers a huge amount of information on all aspects of pet care and every function is easy to access and highly relevant. We know pet owners love talking about their pets so we’ve created a fun place for them to come together online and share their own experiences and advice.”
Tobacco promotions of smoking in movies cause teenagers to start smoking according to a new study done by the USA National Cancer Institute. The report found the tobacco industry spent more than $13 billion on smoking-related advertising and promotion in 2005. The report found that even brief exposure to advertising influences adolescent attitudes. Three-quarters or more of hit movies depict cigarette smoking, and specific brands can be identified in about one third.
But the report found that mass media campaigns aimed at reducing smoking do work, especially when combined with other tobacco-control strategies.
153 (the number is rising) Turkish websites are shut down as a protest against the government ban. The Turkish government blocks YouTube since January this year. And in the last few weeks various other international websites like DailyMotion are also blocked. The 148 website as listed here show this text at their frontpage:
Bu siteye erişim kendi kararıyla engellenmiştir
The protest will go on until Wednesday, August 20th.
Our friend and adblogger Firat from Elmaaltshift is one of the participants. Websites like YouTube and Dailymotion are very important for adbloggers.
A Turkish court issued a similar order in March last year, after a row between Turkish and Greek users escalated and resulted in insults of Atatürk, a serious offense in Turkey. At the moment it is unclear why the Turkish government is banning various websites.
Update 26-10-08: Blogger.com banned in Turkey
ZAC is the first web browser developed specifically for children with autism, and autism spectrum disorders such as Asperger syndrome, pervasive developmental disorders (PDD), and PDD-NOS. Children touch it, use it, play it, interact with it, and experience independence through ZAC.
ZAC is the zone that will permit a child to interact directly with games and activities that cater specifically to kids who display the characteristics of autism spectrum disorders, like impairments in social interaction, impairments in communication, restricted interests and repetitive behavior. ZAC has been an effective tool for kids with low, medium and high functioning autism.
The ZAC browser is named because of Zackary, the grandson of the developers. At an early age Zackary began displaying classic signs of a pervasive development disorder (PDD) and was diagnosed as severely autistic in 2005.
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