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NSPCC, the childline from the UK, has won the second annual international Gold Star Award for Excellence in Fundraising DRTV last wednesday. The award was announced at the International Fundraising Congress (IFC) which was held in the Netherlands.
NSPCC’s winning advert for the Childline telephone helpline showed a young girl barricading herself in her room and dialling the Childline number, which rings without being answered. A lack of resources for Childline means that NSPCC is unable to answer one in three calls made to it.
Read all about the award at UK Fundraising.
See also this post at Osocio about the nominees.
The announcement of the Gold Star DRTV Awards at 15 October:
The award winning video from NSPCC:
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