News

Social action widget is a game-changer

Today a new widget is lauched. It recommends to readers of blogs or websites related ways to take action. The widget automatically identifies the keywords on any page and lists social change campaigns related to the content of the page. These campaigns are gathered from social action platforms like Kiva, DonorsChoose, Change.org, GlobalGiving, Care2, Idealist.org, and fourteen others.
Because the new widget pulls actions from 20 social action platforms, it can recommend actions based on a wide variety of content.
Social Actions founder Peter Deitz is also extremely excited about this project. He has described the widget as a “game-changer.”

After cut and paste the widget snippet code into a website, the widget automatically scans the content of each web page on which it appears and identifies the top three keywords for that page. The widget then searches for related campaigns on 20 social action platforms. It then automatically loads the top three campaigns for the keywords, with the option to discover more. As the content of a site changes, the widget checks to see if there are new keywords. As a result, readers are always connected to fresh and relevant calls to action.

Get the widget here.

This how the widget looks like: