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The provocative video from the Dutch Socialist Party (SP) about the bad situation in the homecare have won the first price at the Gouden Loekie contest. At the Gouden Loekie the Dutch audience vote for their favourite commercial.
The SP spend only €10.000 for mediatime and got a lot of free publicity. It is the first time a social advertising campaign wins gold at this contest.
Second price is for the Dutch World Wildlife Fund (WNF) with the video Miracles.
More about the campaign from the SP in our post It’s homecare, no market.
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