News

Spoof site against wiping away ancient forests

Greenpeace has built a spoof site to take on Kleenex from Kimberly-Clark, the largest tissue maker in the world.

The “Kleer-cut®” site, as Greenpeace USA call it, is a duplicate of Kleenex’s current “Let it Out” campaign.
Kimberly-Clark produces more than 4 million tons of tissue products annually and generates billions of dollars of annual sales from 150 countries around the globe. Kimberly-Clark also produces an extensive line of commercial tissue products that its sells to institutions like universities, schools, governments and businesses.
As the biggest tissue manufacturer on the planet, Kimberly-Clark has the resources to shift towards sustainability.  Unfortunately, according to Greenpeace, they have chosen greenwashing over sustainability and business as usual over real change.

Greenpeace’ solution:
- Stop purchasing wood fiber from endangered forests.
- Dramatically increase the recycled content of their products, including Kleenex tissues.
- Only buy virgin fiber that is Forest Stewardship Council (FSC) certified.

At the Kleercut site visitors can involve and take action by:
- Showing Kimberly Clark your creatives in the Photo Action (see examples)
- Create your own Kleercut® tissue box (see examples)