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13.6 million health bloggers in the USA

Posted by Marc van Gurp | 4-09-2008 21:20 | Category: News

The USA counts now 13.6 million health bloggers according to a new report from Envision Solutions. This report provides the most detailed portrait of the health blogosphere to date. It reveals that millions of U.S. adults are actively writing on health-focused blogs. The majority of health bloggers are female and 38% are either African American or Hispanic.
Marketing activity taking place in the health blogosphere has increased.  For example, the number of bloggers reporting inquiries from public relations professionals jumped 57% between 2006 and 2007. Also, respondents were more likely to report running advertising on their Weblogs.

Read more at The Health Care Blog
Download the report here for free

Source The Health Care Blog

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