Osocio NL

Ad Council pledges not to use great apes in ads

Posted by Marc van Gurp | 10-11-2008 21:38 | Category: News

After learning from PETA how chimpanzees and orangutans who are used in advertising endure abuse as part of their behind-the-scenes training, Peggy Conlon, president and CEO of the New York-based Ad Council, has signed PETA’s “Great Ape Humane Pledge,” committing that the council will never use great apes in its ads. Because many of the CEOs of top U.S. ad agencies sit on the Ad Council’s board, PETA will request that they follow the Ad Council’s progressive lead and sign the pledge. The council—which created the category of public service advertising in 1942—has never used great apes in ads.

“Chimpanzees and orangutans belong with their families, not on ad sets where they are forced to perform under cruel and frightening conditions,” says PETA Executive Vice President Tracy Reiman. “No commercial product is worth tearing babies from their mothers and beating them into becoming ‘actors.’”

Source PETA blog

Print this article

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)

World Alzheimer's Day

World Alzheimer's Day

See all posts

Osocio is powered by