World’s first mobile in-game social advertising

Cellufun, the mobile social gaming community known as “The World’s Mobile Playground,” announced it is launching the world’s first mobile public service announcement campaign with the American Society for the Prevention of Cruelty to Animals® (ASPCA®) and the Christopher & Dana Reeve Foundation.
The campaign will feature free in-game advertising, as well as mobile donation opportunities in which users can donate money to the charities over their mobile phones.

In conjunction with the Christopher & Dana Reeve Foundation, Cellufun mobile users will have the opportunity to purchase virtual Superman Tags to personalize their online avatars. Cellufun will donate proceeds from the virtual tag sales to the Christopher & Dana Reeve Foundation.

“We think this is a fantastic opportunity to extend our presence into the mobile space,” said Peter T. Wilderotter, president and CEO of the Christopher & Dana Reeve Foundation. “This is a unique chance to be part of a robust online community where people can show their support for our real-world efforts by purchasing an item in their favorite virtual world.”

Cellufun will feature the ASPCA alongside its Mobile Pet games and activities. The company estimates that the advertising value of the campaign alone should be a minimum of $10,000 monthly.

“We are thrilled to be partnering with Cellufun for this unique campaign” said Jo Sullivan, Executive Vice President of External Affairs for the ASPCA. “By bringing the ASPCA straight to the mobile devices of millions of users, we will be able to dramatically increase awareness of our mission and the vital work we do every day to save animals’ lives.”

One of the in-game avatars wearing the Superman medallion to benefit the Dana and Christopher Reeve Foundation.

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