Posted by Marc | 12-03-2010 00:00 | Category:
News
On March 26th, ‘8 Uur Overwerken voor het goede doel’ (8 Hours Overtime for charity) will start in the city of Arnhem (NL). In eight hours time, five teams – consisting of five creative minds and a coach, will work on different projects for five charities. These creative teams will come up corporate identities, communication strategies, logos, merchandise, websites, ad campaigns and other immediately applicable concepts.
Two birds, one stone
Initiator Gerjanne Tiemens explains: ‘We kills two birds with one stone. Charities get beautiful designs and wonderful ideas; young creative minds get the opportunity to add products to their portfolio and make an important contribution to society. Besides that, everyone connects with interesting people and finds inspiration!’
This virtual reality campaign is made for Pathways to Housing (USA). The organisation was founded by Dr. Sam Tsemberis in 1992, and is widely credited as being the originator of the Housing First model of addressing homelessness among people with psychiatric disabilities.
The video was shot in New York City. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. When passing by a message pops up, asking people to move the virtual person via text message. When they do, another video activate projecting a door on the wall as it is a new home for the man. The person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill.
Posted by Marc | 10-03-2010 22:45 | Category:
Health
Today at No Smoking Day 2010, Frank PR launched a stop smoking campaign with a Facebook app called WeQuit. The idea is that it is easier to quit with the help of your friends. But you don’t have to be a smoker to use WeQuit, you just have to know one on Facebook.
It’s not just for smokers: Challenge yourself to quit, or challenge a friend
Bet your mates: Create custom rewards for success and forfeits for failure
Head to head: It’s easier when you’re not alone, so challenge your friends to see who can give up longest
Quit for good: Sponsor a quit to help raise money for charity, and save a friend money at the same time
Track your progress: Earn medals for progress, get your mates involved, and see how long you can manage
SocialDesignSite, the non-profit organisation aimed to create awareness on social design, recently launched a community platform on Ning. This platform was created in response to the valuable feedback of their participating projects. Through this platform they seek to offer a convenient and lively communication environment, enhance connections between the members of the community and provide opportunities for sharing, participation and collaboration.
Members can share any kind of information, network with the people you like, provide content, engage in discussions, join and create groups.
What the impossible hamster has to teach us about economic growth. A animation from the Impossible Hamster Club about crazy consumption and really gross domestic product
“We wanted to confront people with the meaning and logical conclusion of the promise of endless economic growth. We used a hamster to illustrate what would happen if there were no limits to growth because they double in size each week before reaching maturity at around 6 weeks. But if a hamster grew at the same rate until its first birthday, wed be looking at a nine billion tonne hamster, which ate more than a years worth of world maize production every day. There are reasons in nature, why things dont grow indefinitely. As things are in nature, sooner or later, so they must be in the economy. As economic growth rises, we are pushing the planet ever closer to, and beyond some very real environmental limits. With every doubling in the global economy we use the equivalent in resources of all of the previous doublings combined.”
OndaAzul Foundation is a Brazilian non-governmental organization, focusing on protection and preservation of hydro resources as its related ecosystems.
Agency Quê Comunicacão created a series of posters to promote the NGO, with a take on a common saying about icebergs.
A great UK based project called Coalition of the Willing. It is an animated film about an online war against global warming in a post-Copenhagen world. Through analyses of swarm activity and social revolution, ‘Coalition of the Willing’ makes a compelling case for the new online activism and explains how to bring the fight against global warming to the people.
The man behind the film is philosopher/activist Tim Rayner. The film is made by a network of 20 collaborating artists and film-makers from around the world.
It started at the beginning of February. The film will be released in 6 staggered ‘waves’ approximately 2 weeks apart, with 4-5 film sections uploaded in each wave.
To promote the Earth HourWWF Belgium called in the help from the dark side. On Saturday 27 March 2010 at 8.30pm they want a billion people around the world to switch off their lights for one hour. Belgian agency Germaine created together with Pimpz a fun video explaining the participation of Darth Vader to involve a young audience. He is not such a bad guy, but a normal family man just facing some image problems. Together with the video they created a website making great use of the different social networks. You can find Darth Vader on Facebook, Flickr and Twitter.
For once, the dark side saves the planet. Hopefully Darth Vader will switch off his laser sword too.
Posted by Marc | 7-03-2010 23:51 | Category:
Health
Television channel TNT Spain made this tv-spot in collaboration with the Spanish Association of Blood Doners (La Federación Española de Donantes de Sangre) in order to promote blood donation amongst young people. The add is vampire-themed since their channel recently premiered the series The Vampire Diaries.
The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is without any doubt the Zero Rupee Notes campaign from 5thpillar. Almost every blogger voted this campaign as favourite.
See the post here.
“One such story was our earlier case about the old lady and her troubles with the Revenue Department official over a land title. Fed up with requests for bribes and equipped with a zero rupee note, the old lady handed the note to the official. He was stunned. Remarkably, the official stood up from his seat, offered her a chair, offered her tea and gave her the title she had been seeking for the last year and a half to obtain without success.”
Green Patriot Posters is a communications campaign centered on posters that encourage all U.S. citizens to build a sustainable economy. These posters can be general (“We Can Do It!”) or can promote a specific sustainability action. Hit on the link for awesomely designed posters.
Posted by Marc | 6-03-2010 12:04 | Category:
Health
When donating to Sidaction your money is going to:
The French organisation Sidaction is doing it’s fundraising campaign this year guided with the video below. And at the online donation form visitors can see what is happening with their donation (see above).
Un jour, nous vaincrons le sida. Soutenons la recherche.
Faites un don au 110 ou sur www.sidaction.org, du 3 mars au 11 avril
One day, we defeat AIDS. Support research.
Donate to 110 or www.sidaction.org, March 3 to April 11
Sidaction started as a public event in 1994 in France for raising awareness and collecting charitable funds for AIDS. They donate important sums to AIDS charities, AIDS research, institutions specializing in medical care and social aid for those suffering of HIV/AIDS in France and internationally.
The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the training and preparation rituals of Paralympic athletes Ray Grassi (Sledge Hockey) and Stephanie Dixon (Swimming), the ads bring to life the perseverance, passion, skill, determination and successes each athlete experiences as they prepare to compete in their sport.
Two television ads “Swimming” and “Sledge Hockey” and a number of print executions are running on CTV, TSN in English and French and in the Globe and Mail with donated media space leading up to the Vancouver 2010 Paralympic Games. BBDO Toronto also donated the time spent to create and execute the campaign.
The Vancouver 2010 Paralympic Winter Games take place from March 12th – 21st, 2010. 55 Canadian Paralympic athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey, and wheelchair curling.
Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00 were placed. The main title explains: “With your help we can get these children of the streets”.
The campaign is developed by Giovanni+DraftFcb in partnership with 24x7 Cultural to raise funds for Fundação Abrinq; a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship.
I like this campaign because the vending machines not only turn out to be great selling points for ‘Good’, resulting in donations, but the location of the vending machines play an important part in the story being told. Guerilla marketing is not always used in the right way. Giovanni+DraftFcb, however, did a great job picking the right medium and using this perfect for this campaign.
A ordinary campaign video at first site but the message underneath is firmly. The video is a shout out about the stigma single parents suffer.
The video support the work of Gingerbread, the UK charity which works nationally and locally, for and with single parent families, to improve their lives.
Gingerbread has been working with single parents since 1918. Back then they opposed the ‘bastardy’ acts that stigmatised children born out of wedlock. 92 years later single parents are angry about the labels that are used today.
Lone parent employment has climbed steadily in recent years but single parents are still portrayed as ‘scroungers’. Recent evidence has confirmed that most children growing up in single parent families turn out fine but single parents are often depicted as ‘bad mothers’, responsible for ‘broken families’. Single parents want these attitudes to be challenged.
Gingerbread has asked 50 influential politicians and media editors to sign a pledge to tackle prejudice against single parents.
Gordon Brown, Nick Clegg and David Cameron have already signed up.
Great artwork from Andrea Castelletti. The poster was selected as one of the best of the 2009’s Poster4Tomorrow contest and is currently touring Europe and parts of the Middle East.
The poster shows an image of controversial Iranian president Mahmoud Ahmadinejad standing before a large crowd of himself. Even the colors used are all symbolic, invoking memories of this past springs presidential elections and the civil unrest that followed.
Posted by Marc | 28-02-2010 11:23 | Category:
Politics
Welcome to Pidiello, a magician, a fortune-teller, he predicts your future in his television show. The phone rings and a women ask about her future because her husband can’t find a job because of the financial crisis. Pidiello says: “Pidiello sees and foresees” and the solution he foresee is in the cards he shows with the pictures of Tremonti (the Italian Minister of Economy and Finance) and Berlusconi (the Italian Prime Minister). Pidiello says that the two faces sees it all: there’s no crisis: “it’s as real as long the spotlight could fall on my head…”
At the end, Pidiello’s wife ask him to find a real job and the the ex-magician answered: “impossible because of the economic crisis”.
The tv-spot is from the Partito Democratico, the centre-left political party in Italy.
“In a world with abundant, actionable health data – both from electronic medical records and our everyday observations – we will be empowered to make better decisions and our relationships with doctors may significantly change.”
Andre Blackman at Pulse + Signal: “I really appreciate this video for a variety of reasons. Not only do I think the way these conversations were visualized is cool but it really points out the key words and ideas that are forming this e-Patient movement. When I first started reading about about the ideas to transform the healthcare system, I got excited because it began to focus on the patient, the individual, as someone taking responsibility for their health; as someone who actually wanted to understand what was going on.”
The devastating effects of plastics in our environment are well known. We know that from these photo’s from Chris Jordan we published last year.
This video is from the Surfrider Foundation. They are focussing their last campaign on the subject.
“Plastics kill 1.5 million marine animals each year.”
Rise above plastics is the campaign title.
Five outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points.
Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impuls every now and then.
Posted by Marc | 25-02-2010 23:46 | Category:
Health
Nice campaign from the Brazilian support group for AIDS prevention GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista).
“Seja puro. Sexo seguro nunca está errado.”
“Be pure. Safe sex is never wrong.”
Posted by Marc | 25-02-2010 23:07 | Category:
Health
European advertising have a reputation as we speak about the use of shocking or sexual orientated images. And within Europe the French takes the lead like in these new ads from the French anti-smoking organisation Droits des Non Fumeurs.
Smoking is a submissive thing to do and can be compared with kneeling down for a man’s joy.
“Fumer, c’est être l’esclave du tabac.”
“To smoke is to be a slave to tobacco.”
Marco de la Fuente, vice president of agency BDDP & Fils said to the NYTimes that the ads were not designed either “to please or to shock people, but to change, to put back into the news a topic we don’t talk about enough, which threatens young people.”
Gérard Audureau, the president of Droits des Non-fumeurs, quoted in the French newspaper Le Parisien: “Using sex is a way to get their attention. And if it’s necessary to shock, let’s shock.”
According to the NYTimes the reaction on the web shas been mixed. One comment read, “The campaign trivializes sexual abuse — worse, it implies guilt on the part of the abused.”
Sacha Declomesnil from La fontaine de pierres: “I think it was all planned in advance. I think they knew it would be a scandal and that they would eventually have to retract. That’s why it was only 15.000 little postcards in bars, and the real campaign would be the video, which is so different it ‘s impossible an agency created a campaign with so little integration in the concepts, the video I really find it powerful...”
Posted by Marc | 22-02-2010 22:56 | Category:
News
See3 Communications and YouTube announced today the launch of the 4th Annual DoGooder Nonprofit Video Awards. The contest will award a total of $10,000 in grants, funded by the Case Foundation, to the best videos of 2009 found in the YouTube Nonprofit Program—a special program that YouTube designed to help nonprofits achieve their missions. The winners will be featured on the YouTube homepage, and receive prizes from Flip Video and Nonprofit Technology Network (NTEN).
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world.
You can now subscribe by entering your e-mail address here.
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
On March 26th, ‘8 Uur Overwerken voor het goede doel’ (8 Hours Overtime for charity) will start in the city of Arnhem (NL). In eight hours time, five teams – consisting of five creative minds and a coach, will work on different projects for five charities. These creative teams will come up corporate identities, communication strategies, logos, merchandise, websites, ad campaigns and other immediately applicable concepts.
Read more | Post comment (0)
I’m shaving my head for childhood cancer
0
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
Add Osocio to del.icio.us
Join the Osocio group at Facebook
Follow Osocio at Twitter
