Doing something special? Do you want to be remembered as a do-gooder?
That’s the idea behind this campaign from the Brazilian Hemorio (Institute of Hematology).

“Give blood and be remembered as well.”
“Doe sangue E também seja lembrado.”

Agency Heads Propaganda made stickers with this copy and glued them on statues from historical personalities.
The sticker was produced with water based glue in order not to harm the public heritage.

Related Hemorio post:
- Waiting for Life with the YouTube Progress Bar

In a recent post on my Ethical Adman blog, I talked about the problem Facebook is having with branded social ads showing up on pages and posts that are misogynistic and violent:

Facebook’s problem with pages that promote rape culture is well known. The social network that has the sensibilities of a stereotyped grannie when it comes to showing certain kinds of nudity in even the most innocent context can’t seem to stop pages that encourage criminal assault and rape.

The issue of brand ads showing up on awful Facebook pages made mainstream news yesterday when it was revealed that Dove — that paragon of pro-women marketing — had one of its ads show up on a page called “Drop kicking sluts in the teeth”.

If Facebook hasn’t taken steps to rectify this advertising problem yet (and, let’s face it, advertising is their whole business) then they may be forced to be a new online movement.

Women, Action & The Media has launched a campaign to put pressure on both Facebook and its advertisers to control “gender-based hate speech” on its pages, the same way they say it does with other hate speech:

Facebook has long allowed content endorsing violence against women. They claim that these pages fall under the “humor” part of their guidelines, or are expressions of “free speech.” But Facebook has proven willing to crack down on other forms of hate speech, including anti-Semitic, Islamophobic and homophobic speech, without claiming such exemptions.

That’s why we’re calling on Facebook to make the only responsible decision and ban gender-based hate speech.

We talk a lot, in the west, about victim-blaming in sexual assault and harassment ads. In Iran, however, deliberate victim-blaming is apparently the preferred strategy.

This collection, put together by Buzzfeed’s Copyranter, provides translations which I have included below the images.

On the surface, it seems like the perfect activist social media stunt. After seven-year-old comments by Abercrombie & Fitch CEO Mike Jeffries, in which he claimed the brand was only suitable for “cool, good-looking” (and thin) people, resurfaced online to great protest, filmmaker Greg Karber decided to mess with the brand.

His big idea? Attack A&F’s elitism by clothing homeless Los Angelenos in the brand:

The upside of this is that people got free clothes. There are, however, some big problems with the approach.

It’s difficult not to develop an internet crush on Kristin Henson. The pixie-ish 26-year-old from Philadelphia has made a name for herself on social media with her YouTube series, “Dirty Signs With Kristin”. In each episode, Ms. Henson teaches viewers a new obscene phrase or term — from “hey, you’re an asshole” to “twat waffle”.

The approach has proven popular online, even though the amateur quality of her signs and the crude content have made Ms. Henson some enemies in the deaf community.

This week’s “dirty” sign, however, is not dirty at all. It’s a PSA answering a special request from the Facebook advocacy group, “I hate it when people act like breastfeeding is obscene, GET OVER IT!”: