Onstuimig

Project Unbreakable

Posted by Reuben Turner | 22-02-2012 19:21 | Category: Abuse

Project Unbreakable is a photography project, initiated by 19-year old Grace Brown, that gives rape and sexual abuse survivors a voice by repeating the last thing their abuser said to them. It’s chilling, shocking and a reminder of how violent, degrading and sometimes just mundane rape and sexual abuse can be. Grace has also started her own fundraising page to help women affected by these issues.

Project Unbreakable - photography project - Grace Brown



Advertiser:
Project Unbreakable
Agency:
None

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“I’m talking about alcohol” ads might be too cute for their own good

Posted by Tom Megginson | 22-02-2012 18:53 | Category: Drugs

Ich spreche über Alkohol - I'm talking about alcohol ad

This lightweight but entertaining campaign from Switzerland shows the many pitfalls of binge drinking, from trying to drive drunk (and being stopped) to sexual dysfunction, run-ins with the law, social embarrassment and personal injury.

I’m not sure the message is crystal clear here, however, because many of these consequences are comical. Who hasn’t heard a young person brag about their own “war stories” of extreme drunkenness? (The “too drunk to” scenario, below, was even memorialized with its own punk anthem.) With the exception of the car keys, all the others just seem like inconveniences. Is that really going to change anyone’s behaviour?

Being a Swiss campaign, the ads had to work trilingually. German, French and Italian versions of all five ads (what a media trafficking nightmare!) are all posted on the campaign YouTube Channel, although the visual scenarios are pretty universal.

See the other three German versions after the break.



Advertiser:
Ich spreche über Alkohol
Agency:
Gestalt, Switzerland
Source:
Ads of The World

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Responsibility is in your hands

Posted by Tom Megginson | 22-02-2012 17:07 | Category: Health

Liga Peruana de Lucha Contra el Cancer - League Against Cancer - testicular cancer prevention

A strange testicular cancer prevention campaign from Peru shows people misinterpreting a man’s casual scratching or adjusting of his scrotum as a commitment to self-examination.

At least, that’s how I interpreted it. The scenarios are awkward (especially the one with the two little girls) but memorable. And I suppose that’s what it takes to get through to young men, who are often affected by the disease.

See another execution (previously covered by Marc) after the break.



Advertiser:
League Against Cancer
Agency:
Y&R Perú
Source:
Illegal Advertising

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Working together to end poverty and injustice

Posted by Tatjana Vukic | 21-02-2012 22:25 | Category: Activism, Human rights, Poverty

Oxfam America is an international relief and development organization that saves lives, helps people overcome poverty, and fights for social injustice.
I would say, they have lot of work to do ...
This beautiful video shows so much colours, warmth and positivity ... Changing the world can be so inspirational.

(more after the video)



Advertiser:
Oxfam America

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Test Your Balls, Wherever You Are

Posted by Marc | 20-02-2012 21:50 | Category: Health

Some find this spot from Peru ridiculous, others find it hilarious. I have to laugh, and recognize the action.
Testing your testicles regularly gives you the best change at a new job.
The spot is from the Peruvian League Against Cancer.

“Testing your testicles regularly makes you look more responsible. Prevent testicular cancer.”

Liga Peruana de Lucha Contra el Cancer - League Against Cancer - Testing your testicles regularly makes you look more responsible. Prevent testicular cancer



Advertiser:
Liga Peruana de Lucha Contra el Cancer (League Against Cancer)
Agency:
Y&R Peru

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Beforeplay.org Campaign Aimed at Reducing Unintended Pregnancies

Posted by Marc | 20-02-2012 21:19 | Category: Education, Health

Beforeplay.org Campaign Aimed at Reducing Unintended Pregnancies

A well cared campaign from Colorado USA named Beforeplay.org, a public education campaign aimed at reducing unintended pregnancy among young adults.
This statewide effort is targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive website, social media, events, and statewide advertising.
The privately-funded campaign was developed by Vermilion Design + Interactive for the Colorado Initiative to Reduce Unintended Pregnancy and is supported by the Colorado Department of Public Health and Environment.

About 40% of Colorado pregnancies are unintended, and the rate is even higher among young adults in their twenties, a segment that is often overlooked. Lack of knowledge about effective contraception, being uninsured, finding affordable health care, or being ambivalent about having children can all lead to unintended pregnancy.

Real stories introduction ‘Who do you talk to about sexual health?’:



Advertiser:
Beforeplay.org
Agency:
Vermilion

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Glassboy - 20 km/h can make a big difference

Posted by Marc | 19-02-2012 20:45 | Category: Road safety

The use of fragile materials in road safety campaigns isn’t new but this new spot from Israel is a beauty.
It is from director Roni Kleiner. With this animation he shows the effect of driving 60 km/h and 40 km/h. Reducing speed can make a big difference.

It is not clear for who or what this video was made. Because no sender is mentioned I think it is own work from Kleiner.

Hat tip to @2525.

Glassboy - 20 km/h can make a big difference




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Human Rights Fun from Amnesty

Posted by Marc | 18-02-2012 23:05 | Category: Human rights

Amnesty International - We’re celebrating 50 years of fighting against violence, torture and executions

Another campaign highlighting the 50th anniversary from Amnesty International.
These ads are from Germany.

Once in a while it is good to look back and celebrate all the goals which are achieved.

“We’re celebrating 50 years of fighting against violence, torture and executions.”

Related Amnesty 50th anniversary posts:
- Data Visualisation: The History of Amnesty International in 6:42
- Niagara Falls runs yellow for Human Rights Day
- Amnesty International: 50 years of Flower Power
- Gaming for Amnesty: Bulletproof
- Amnesty International: Shine a Light
- Amnesty International: The projection

We have over a hundred Amnesty International campaigns in our archive.
See them here.
Or check our Human Rights category.



Advertiser:
Amnesty International
Agency:
TBWA, Berlin, Germany
Source:
adgoodness

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Power of pencils

Posted by Tatjana Vukic | 18-02-2012 11:50 | Category: Human rights

This great new campaign for the organisation Reporters Without Borders, Germany,
is showing the power of the tools of Reporters Without Borders, a organisation that fights for the freedom of press in countries like the Iran, Russia or Zimbabwe and all over the world.

Their written words are able to uncover governments’ criminal machinations and finally even cause their end. (more after the break)

Mahmoud Ahmadinejad, Iran

Power of pencils - Mahmoud Ahmadinejad



Advertiser:
Reporters without boarders
Agency:
DDB Tribal

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Bigger. Fatter. Gypsier. Discriminatory?

Posted by Marc | 17-02-2012 21:12 | Category: Discrimination

Bigger. Fatter. Gypsier. Discriminatory?

This is the latest campaign from the British Channel 4. I was in shock when Ross McCulloch, Founder of #BeGoodBeSocial & @TSFbuzz, posted the image at his website.
I’m not from the UK and had no reference to what this campaign was about other then it is for a new tv programme.
I think it is quite discriminatory.

Ross:

This is Channel 4’s latest advertising campaign for series two of their hugely successful show ‘My Big Fat Gypsy Wedding’. Channel 4 may argue that their show helps breaks down stereotypes about travelling people, many would argue it simply reinforces them, but for me the use of an image of a child with the tagline ‘Bigger. Fatter. Gyspier’ is a grossly irresponsible.
What will the child’s classmates make of the widespread poster campaign? Is the child featured in the show or is he a model? Does it make a difference?

It is clear now that the campaign is for Big Fat Gypsy Weddings.

Ross got many responses, most of them agree that the campaign is discriminatory.

Ross: I’d love to know what people think. I’d love it even more if Channel 4 explained themselves. Read and discuss it here.

Related posts:
- “I’m a Roma Woman” Campaign
- Google: Romanians are Stupid
- Know them before you judge them




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