I like this campaign. It’s funny, and it plays with the emotions of parental protectiveness to get a very serious message across.
It’s a very different approach than the pathos of Sarah McLachlan’s famous SPCA PSA. (TM Advertising’s CCO, Bill Oakley, told AdFreak, “When I see those Sarah McLachlan commercials, I turn them off. I can’t even watch them.") And personally, I agree. These are positive and memorable.
Nice spoof campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie. They created this campaign to hold Shell accountable for their reckless pollution in the Niger Delta.
Shell’s Live With It! application explores the role technology can play in addressing the tragedies inherent in the oil and gas industry. Innovative uses of QR codes and geo location software have resulted in an easy to use app available for download now.
The campaign video shows a nifty smartphone app meant as a participation and marketing tool. But not the tool Shell wants to promote in Nigeria.
Nigeria is the subject here. And the oil spill Shell is responsible for since 1958. That’s 54 years since then. And that is a complete different situation compared to the BP’s 2010 Deepwater Horizon oil spill in the Gulf of Mexico. It only took a few days before the whole world was outraged, huddled around their TVs watching live video of the BP leak.
That is what happening very often. Africa is out of sight of our media.
Friends of the Earth: “This campaign will try to convince the world of the severity of the situation in the Niger Delta, and will demand immediate action from Shell to take responsibility for the pollution they’ve caused.”
The campaign website contains the Canon of Shell’s history in Nigeria and the demands of Friends of the Earth.
This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again.
Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition.
To make the people of France aware of the situation ACF use the tagline “Objects in mirror are closer than they appear”.
And for the campaign they use various items like print ads, outdoor ads, web banners, Facebook and a web video. But the two most notable items are the tweet and guerrilla action.
ACF asked to use the hashtag #actionsahel to spread the word. This webpage, with some French celebs, bloggers and media channels, is available for making it more powerful. From the webpage is possible to send a tweet to one or more of the mentioned persons. It looks like this:
“@FredCavazza: 15 millions de personnes en danger de mort au #Sahel. Aidez-les à ne pas sombrer dans l’oubli #actionsahel @ACF_France”
On Saturday May 19 all solidarity tweets reveal on a giant billboard. This panel will be visible on the European Night of Museums, at the Cité des Science in Paris.
This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions.
This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram.
The idea is simple. Based on the biggest mobile social network they came up with Fishtagram. Every picture taken with this app generate a automatic tweet to the @USDA (Dept. of Agriculture) and the local congressman.
The idea was made for PETA. Nicole and Brian don’t want to use PETA’s usual shock tactics. But want an idea with a massive impact in favor of humane fishing.
Posted by Marc | 12-05-2012 14:26 | Category:
Health
A very successful lip dub viral. On YouTube since May 6 and got already over a million impressions.
It is made by the patients and staff from hemoncology [Wikipedia] floor of the Seattle Children’s Hospital.
It is based on the powerful ‘Stronger’ from Kelly Clarkson:
What doesn’t kill you makes you stronger
stand a little taller
doesn’t mean I’m lonely when I’m alone.
What doesn’t kill you makes a fighter
Footsteps even lighter
Doesn’t mean I’m over cause your gone.
This is a new campaign from Mother’s Night (Moedernacht) which launches on Mother’s Day. The organization is a partnership of a number of European non-profits. Their aim is to create awareness of the unnecessary number of deaths that occur during childbirth in developing countries.
As the agency behind the campaign told me: “Designer Claudy Jongstra was asked to breath new life into the ugly duckling of pregnant women’s fashion: the bellyband”. The result is the ‘MotherBand’, a fashionable bellyband whose name purposely references the strong connection between mothers the world over.
The idea behind the campaign is to create an incentive to spread the message in a viral way. Mother’s Night is giving away the MotherBand to one lucky mother-to-be. Website visitors are ask to send a message with the name of a friend by filling in a form. Easy and smart.
“If even a fraction of fashionable women pick up and pass on the MotherBand to their friends, our organizations will be able to more effectively do what we do best: to put pressure on policymakers to take even more steps to save women’s lives,” says Dionne Veldman, director of RutgersWPF, on behalf of all the participating organizations.
Slam poet Khodi Dill and hip hop artist Theresa Point (AKA T MelaD of Rapsure Risin)wrote Stop the Silence as a “PSA Poem” to raise awareness of violence against Indigenous Canadian women and to raise funds and support for affected families as they struggle for justice.
It’s part of The Embracing the Families initiative, a collaboration between advocate Beverley Jacobs, Amnesty International Canada, and Mix 3 Productions, an Aboriginal owned media company based in Vancouver.
According to a Canadian government statistic, young Indigenous women are five times more likely than other women of the same age to die as the result of violence.
Indigenous women have long struggled to draw attention to violence within their own families and communities. Canadian police and public officials have also long been aware of a pattern of racist violence against Indigenous women in Canadian cities – but have done little to prevent it.
The pattern looks like this:
- Racist and sexist stereotypes deny the dignity and worth of Indigenous women, encouraging some men to feel they can get away with acts of hatred against them.
- Decades of government policy have impoverished and broken apart Indigenous families and communities, leaving many Indigenous women and girls extremely vulnerable to exploitation and attack.
- Many police forces have failed to institute necessary measures – such as training, protocols and accountability mechanisms – to ensure that officers understand and respect the Indigenous communities they serve. Without such measures, police too often fail to do all they can to ensure the safety of Indigenous women and girls whose lives are in danger.
You can support the campaign by donating at Yourmix.ca and sharing the word. You can also get a free MP3 of the slam perforance there.
Posted by Marc | 10-05-2012 22:32 | Category:
Health
Campaigning about Autism is one of the most difficult things to do. Autism comes in many variants and it is hard to recognize the signs. The last I wrote about an Autism awareness campaign endorsed this again.
This new campaign from Canada is a much better attempt. And there is a reason for it. It comes from the personal story of Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2.
Doctors predicted that she would never intellectually develop beyond the abilities of a small child. Although she made some progress after years of intensive behavioral and communication therapy, Carly remained largely unreachable. Then, at the age of ten, she had a breakthrough.
While working with her devoted therapists Howie and Barb, Carly reached over to their laptop and typed in “HELP TEETH HURT,” much to everyone’s astonishment. This was the beginning of Carly’s journey toward self-realization.
Carly Fleischmann:
“Autism has locked me inside a body I cannot control.”
“Everyone has an inner voice. I found a way to let mine out.”
A few days ago a dedicated campaign website was launched inspired directly by Carly’s writing. That’s one of the things Carly did, writing a book with her father about her life.
On page 362 of the book she describes how the simplest outing, visiting a coffee shop, can quickly becoming overwhelming for those with autism.
It is the scene in the video below. The website shows the same scene in a interactive web video format.
Maybe it’s my shame, not theirs, but when I first saw this French environmental campaign as thumbnails on Ads of The World, I thought it was about Kama Sutra with snowmen. Then I zoomed in, and thought I was looking at a first aid ad. Then finally, I read the copy.
It’s a good visual concept in theory. (The models could be a little less modelly, but this is a Parisian campaign...) However, it would have been better used for an Alpine lifesaving course. The mental leap from “CPR on a snowman” to “saving the snowy environment” to “clean the slopes” is just too far for a casual reader. Then again, I’m not a skier.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
3 x video | Post comment (4)
