The best of non-profit advertising and marketing for social causes

126 results for climate change

  • Round Table: The Change

    Branding is a thing typically left to corporations with the money to invest in coordinated marketing plans, but Jerry Stifelman and Sami Grover don’t believe it has to be that way.  The Change is the name of their firm, and they bring brand-building services to nonprofits and “good-for-the-world” businesses. Visitors to the company website are immediately confronted with the motto: […]
  • Cup for change

    Two ‘Cup campaigns’ made with the same technique creating awareness for the global warming issue. The first is from the World Wildlife Fund China. WWF China wanted a simple ‘take-away’ to make an impression at the United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic […]
  • Powerful Video Poetry about a Micronesian Daughter, a Basket and Donald Trump

    Kathy Jetñil-Kijiner is known for her poems about climate change. She is a poet from the Marshall Islands in the Pacific Ocean. This archipelago is threatened by the rising sea level. With a rising sea level, she loses her land. I wrote about her most famous poem ‘Tell Them’ here which she recited during the 2015 Paris Climate Conference. Last year Kathy was invited to […]
  • Drawings that show the beauty and fragility of Earth

    Zaria Forman makes paintings. Large-scale compositions of melting glaciers and icebergs floating in glassy water. The theme is always climate change. In this TED talk she talks about her motives, the creative process and the motivation behind her work: She began traveling to remote areas as a young child with her parents. It was the subject of her mother’s fine art photography. Her […]
  • Fossil fuels are a major financial risk and this video shows why

    The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment communities, to a clear and creative short video that would be easily digestible for wider audiences. Bee: Carbon Tracker about their […]
  • Positive affirmation. Simple and beautiful.

    Climate action organisation 10:10 published this tonight. #ItsHappening is a wonderful compendium of solutions to climate change, happening now all over the world. A wonderful piece of positive affirmation that reminds us that change is possible. I’ve often commented that while progressive causes get caught up in numbers, our opponents are simply better at telling stories that stick. This is […]
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  • A Systems Story in a new and accessible way

    This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing. The problem is that system thinking itself is complex. This is why the team […]
  • Condoms ask humans to wrap up for endangered species

    The Center for Biological Diversity explains how condoms can save wildlife: The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the […]
  • A paper city to tell about energy efficiency

    ‘Energy efficiency house renovations’ is not the sexiest topic. But it is very important in the battle against climate change. Moreover, it can save money. Hungarian agency BEE made a campaign video about it. And it looks like they’ve had a lot of fun making it. Instead of the overused animation techniques or info-video styles, they built a 3D mock-up […]
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