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Cover For Elderly PeopleThis new campaign started in february and made by McCann Digital Israel shows us how great a 0$-facebook campaign can work! The holidays were coming up, and they wanted to raise awareness for the shorashim group - an organization that provides food for thousands of only elderly people.
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Shorashim Group
Agency: McCann Digital Israel
Category: Elder Issues, Poverty
Date: 14-03-2013 21:13
Save your DreamsThe message of this strong anti-AIDS campaign hidden behind a red mist (looks like blood rushing throught the veins) and very poetic words, can not be more clear: Do not let that HIV destroys your dreams. Use condoms. “We are facing with obstacles. We are faced with decisions that seem…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Jugend gegen AIDS / Save your Dreams
Agency: Deepblue networks Hamburg
Category: Education, Health
Date: 16-12-2012 16:12
MERRY BIRTHDAY!There is something to celebrate. Date of birth is unknown but it will be still celebrated… 2012. ends up with a fine surprise in the mailbox for the members of the Evangelical Church in Hessen and Nassau (Germany)... (more after the picture)
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: EKHN
Agency: Gobasil
Category: Religion
Date: 16-12-2012 14:09
Time to wake up! It’s International Anti-Corruption Day! How are you celebrating?Corruption in various forms seems to be running rampant all over the world. Relatively new nations encounter it in their struggle to build a fair society. Long-established countries face it while trying to maintain a working society. Public servants helping out those who grease their palms, large companies doing everything…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Transparency International, the Global Coalition against Corruption
Category: Activism, Government, Politics
Date: 8-12-2012 19:30
Requiem 2019 with Rutger HauerThe last surviving whale in the oceans meets its greatest enemy, the man. This fantastic journey, directed by Rutger Hauer & Sil van der Woerd leads us into the very sad future. Whalemen (Rutger Hauer) is confronted with his crime. Devastation that he has left behind is equal to the…
Author: Tatjana Vukic
Where: Osocio Weblog
Category: Animal rights, Environment
Date: 25-11-2012 18:51
Hey mate, let the world know where you standWhite Ribbon is an organisation that works to prevent male violence against women. It is Australia’s only national male-led campaign that believes that most men are good and that good men abhor such violence. November 25th is White Ribbon Day. (more after the video)
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: White Ribbon
Category: Abuse, Women's Issues
Date: 22-11-2012 21:10
The Daily Abuse - a newspaper full of children namesInnocence in Danger is a worldwide movement against child sexual abuse, in particular, the distribution of child pornography through the new media. They recently launched a new campaign against child abuse: 48 pages of a newspaper filled only with children’s names. The Daily Abuse. (more after the image)
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: INNOCENCE IN DANGER
Category: Abuse, Education
Date: 21-11-2012 23:00
Lost Choir - World Children’s DayEvery three seconds the world loses a child. Every three seconds a child dies from hunger, poverty, dirty drinking water or inadequate medical care: 11 million children in a year. And the fight against infant mortality is not won for a long time.. Today is World Children’s Day. And this…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: The United Nations, International Children's Fund
Agency: Grey, Germany
Category: Education, Health, Human rights, Poverty
Date: 20-11-2012 22:46
Parade against fur - Parade gegen pelzSuch a great idea! So refreshing after all the PETA nudity campaigns. With the online campaign, which is closely linked with Facebook, Vier Pfoten (Four Paws) will motivate especially the younger audience to participate. Napapijri, Armani, PRADA, Kookai, Closed, MAX MARA and Burberry are asked to refrain from trading in…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: vier pfoten
Category: Activism, Animal rights
Date: 15-11-2012 23:20
A Dangerous JourneyA Dangerous Journey is a new animated film based on true stories of women trafficked from West Africa to the UK. The film was produced by FPWP HIbiscus and Animage Films and was funded by various UK charities. The film was launched in the UK at House of Lords on…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: The National Agency for the Prohibition of Traffic in Persons
Category: Abuse, Education, Human rights, Poverty, Developing World, Women's Issues
Date: 8-11-2012 20:33
I Love YouChildren need love. Connect with your child by saying I love you. Here is a short film made for Ahinsaka “Home for Special Needs Children” by genius (must say this because it is the truth) Creative Director Subhash Pinnapola and Leo Burnett Solutions Inc., Sri Lanka. These children have nobody…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Ahinsaka: Home for Special Needs Children
Agency: Leo Burnett Solutions Inc., Sri Lanka.
Category: Discrimination, Health
Date: 1-11-2012 19:13
A “battle for babies”The campaign “Battle for the Babies” (Bitka za Bebe) was launched on September 1st, 2011, with the aim of raising funds for purchasing 100 new incubators for Serbia’s youngest and most vulnerable citizens. “There is a battle with no heroic stories written about it. It is a battle where no…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: B92 Fund Humanitarian Campaign "Battle for the Babies"
Agency: Saatchi & Saatchi Belgrade
Category: Activism, Health
Date: 29-10-2012 18:28
STOP Cyberbullying - Stopp Cyber-MobbingPro Juventute launched the first national campaign on cyberbullying in Switzerland. Goal: To sensitize young people and their communities. A survey shows urgent need for information: Two-thirds of respondents do not know where they could get help. Cyberbullying hurts and can even lead to suicide. (more after video)
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: ProJuventute
Agency: TBWA ZÜRICH
Category: Abuse, Education, Violence
Date: 23-10-2012 22:00
Mustafa Blocher totally frustrated - Amnesty InternationalAmnesty International (AI) provokes with an advertising campaign against asylum hardliners in Switzerland. The reason for the campaign against the politicians are the recent tightening of the asylum laws. In videos, posters, and cards are Swiss politicians who are known for their hard line on asylum policy, set in satirical…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: AMNESTY INTERNATIONAL | EVB – ERKLÄRUNG VON BERN | FORUM FÜR DIE INTEGRATION VON MIGRANTINNEN FIMM | GEWÄHLTE STIMME | HUMANRIGHTS.CH / MERS | SCHWEIZERISCHES ARBEITERHILFSWERK SAH | SCHWEIZERISCHER FRIEDENSRAT
Agency: AMNESTY INTERNATIONAL, SWISS SECTION
Category: Discrimination, Government, Human rights
Date: 21-10-2012 19:15
Amanda’s story: Struggling, bullying, suicide, self harmFifteen-year-old Amanda Todd posted a YouTube video last month that detailed her brushes with online and offline bullying, and this week she was found dead in her home in Canada as a result of a suspected suicide. The chilling video shows the teen explaining, via a series of notes, how…
Author: Tatjana Vukic
Where: Osocio Weblog
Category: Abuse, Education, Violence
Date: 13-10-2012 22:01
New driving tests - Case StudyI’ll tell you right away I have no driving license and I have no intention to make one. Especially not after I moved back to Serbia and I’ve seen how NOT to drive the car! Here is “New driving tests” Case Study of a award winning Campaign made by Leo…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Serbian traffic safety committee
Agency: Leo Burnett Belgrade, Serbia
Category: Education, Government, Road safety
Date: 13-10-2012 20:28
Beautiful cancer patient – love projectHer name is Nada (in serbian: Hope) and she is 37 years old. At the moment she is fighting another heavy battle in a row, one of many, all the way back from 2002. Outside of hospitals and chemotherapies she is doing her best to have normal life, perhaps even…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Beautiful cancer patient – love project
Category: Health, Women's Issues
Date: 6-10-2012 22:35
We are the Swarm - Werde teil des Schwarms.Nice animated WWF Spot with strong message: “We are the Swarm.” calls for action. 64 days and 2 hours left to vote. If current fishing laws are not drastically improved, Europe’s fish stocks are fished till 2022. Already, two-thirds of them are overfished. Only together can we arouse European leaders…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: WWF
Category: Activism, Animal rights, Environment
Date: 17-09-2012 21:53
Alkohol? Kenn Dein Limit. - Alcohol? Know your Limit.So Guys, here is some good news from Germany: The Health Minister Daniel Bahr (FDP) and the Federal Centre for Health Education (BzgA) proudly announced on Monday that teenagers in Germany drink less than before. The declining numbers were also attributed to success of currentprevention campaign, “Alcohol? Know your limit”,…
Author: Tatjana Vukic
Where: Osocio Weblog
Agency: http://www.bzga.de/
Category: Drugs, Education, Health
Date: 17-09-2012 21:40
Anti Smoking PSA ‘1,2,3’When I saw this Anti-smoking PSA I just thought if there in the (advertising) World is the manual “How to Do (or not to Do) a Stop Smoking Campaign”, the makers of this campaign didn’t read it. What ever their purpose was, the incredible “shock factor” that this advertisement delivers…
Author: Tatjana Vukic
Where: Osocio Weblog
Agency: Cousins
Category: Drugs
Date: 14-09-2012 19:44
Is it okay to be left handed? ‘Stop, Think, Respect’ / LGBTIMajor new beyondblue campaign urges Australians to stop discriminating against people because they’re simply being themselves. The Hon. Jeff Kennett, Chairman of beyondblue, launched in Sydney a major national awareness campaign aimed at reducing discrimination and bullying particularly against young gay, lesbian, bisexual, trans or intersex (GLBTI) people. (more after…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: GLBTI community
Agency: beyondblue
Category: Discrimination, Gender issues
Date: 5-09-2012 19:00
Vermisst / MissingWith emotional posters in the style of missing person the German Federal Ministry of the Interior wants to advertise to Muslim families for their point against the radicalization of young people. Poster (translation) “This is our son Tim. We miss him, because we can no longer recognize him. He withdraws…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: The Federal Ministry of the Interior
Category: Education, Politics, Religion
Date: 26-08-2012 16:50
You Are PowerfulFrom time to time when I am researching for my next post I stumble over true advertising jewels of the past couple of years like this campaign from 2009 for Amnesty International. (more after the video) Amnesty International - We Are Powerful from Smoke & Mirrors on Vimeo.
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Amnesty International
Agency: Mother
Category: Peace & Conflicts
Date: 22-08-2012 20:16
Hold before crash, not only slow down! - Halt bevor’s knallt, bremsen Sie nicht nur ab!Each year over 300 children in Switzerland have accidents on the way to the school, on a school day so more than one child. Even though the number of accidents decreases continuously, the TCS (Touring Club Schweiz - Touring Club of Switzerland) sets a new campaign committed to the safety…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: bfu – Swiss Council for Accident Preventionl
Agency: Touring Club Schweiz
Category: Education, Road safety
Date: 21-08-2012 19:13
The 2nd Talk. Real women. Real experiences.I don’t know enough about menopause. Honestly, I have no idea about it. I’m 40 and I feel like I’m 30 ... and it is a good thing. I read somewhere that the 40’s are the new 30’s (Or was that Carrie Bradshaw in Sex And The City?). So I…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Poise
Agency: Organic
Category: Women's Issues
Date: 6-08-2012 20:38
Redesigning cyber warsThe eternal Middle East conflict is now spreading on the battlefield of the 21st Century - the Internet. With fundamental fervor, some Arabic hackers have called for a “cyber jihad”, and the Israelis are preparing to defend against “cyber terrorism”. But there is another way to address the anger and…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: "Habezefer" School of art and advertising
Agency: McCann Digital, Israel
Category: Activism, Design, Peace & Conflicts
Date: 25-07-2012 19:55
YOUR LIFE IS YOUR BEAUTYVery simple but effective non-profit viral commercial to make people aware of the fight against cancer. Mauro Basso,the Norma hairdressers team from Bolzano and the director Claudio Zagarini, personally involved in the initiative, decided to create a viral spot for all those women that due to chemotherapy lose their hair…
Author: Tatjana Vukic
Where: Osocio Weblog
Category: Health, Women's Issues
Date: 11-06-2012 19:56
(RED)RUSH TO ZEROThe first ever (RED)RUSH launches June 1st-10th 2012. What are they rushing towards? ZERO. Today and every day 1,000 babies are born with HIV. By 2015, that number can be close to zero. (RED)RUSH TO ZERO is new great campaign to raise awareness and funds to help make this possibility…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: (RED), A DIVISION OF THE ONE CAMPAIGN.
Agency: Hill Holliday
Category: Health, Women's Issues
Date: 29-05-2012 17:21
Interview: Kathryn Bolkovac - The Whistleblower - One Woman’s Fight for JusticeHuman trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to flee…
Author: Tatjana Vukic
Where: Osocio Academy
Category: Interviews
Date: 22-05-2012 21:28
Magpie’s Story - Law of the PawI love happy endings and this story has one ... We see the reallity of a stray from the dog’s point of view. (more after the video)
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: LAW OF THE PAW
Category: Animal rights, Homelessness
Date: 18-05-2012 19:49
WWF: Living Planet Report 2012 - Planet on the LimitEcologically speaking, we are sawing the branch on which we sit. According to a WWF study, humanity is such a strain on the global ecosystem so that we would need the equivalent of 1.5 earths to meet our needs in a truly sustainable manner. The consequences, for the habitats of…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: WWF
Category: Education, Environment
Date: 17-05-2012 21:20
Extreme Waiting - Organ DonationMichael Stapf lies pale and weak on a hospital bed, .. next to a him dialysis machine. The young man hopes for seven years for a donor kidney, while the daily hemodialysis is his destiny. With the action at the station of the airport, the foundation “For life” ( “Fürs…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: FÜRS LEBEN. FÜR ORGANSPENDE.
Agency: Ogilvy & Mather, Berlin
Category: Health
Date: 3-05-2012 19:16
Aaron Cohen: As Darkness Disappears – Fighting slavery todaySome things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we succeed…
Author: Tatjana Vukic
Where: Osocio Academy
Category: Interviews
Date: 24-04-2012 19:21
No small matter - Keine KleinigkeitSometimes they say in the advertising, the bigger the better ... In the new cleanliness campaign promotes the MA 48 including a giant cigarette for the correct disposal of waste…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Abfallwirtschaft, Straßenreinigung und Fuhrpark (MA 48)
Category: Environment
Date: 3-04-2012 17:43
Stefan Sagmeister creates with open perceptionHe is one of the most innovative contemporary graphical artists, the sage, the thinking man’s designer: Stefan Sagmeister. His most radical work was a poster he created for his lecture in Detroit 1999. The invitation text was scratched into the skin of his torso, then photographed with a large format…
Author: Tatjana Vukic
Where: Osocio Academy
Category: Design, Interviews
Date: 2-04-2012 17:24
Suffer in silenceThe number of street children is increasing day by day, fighting for survival in an uncaring and hostile environment. All these children have lost their parental love and affection. There is no one to look after them… This heartbreaking video shows a Child telling us his life story in Pantomime.…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Dulux Child Protection Trust Fund
Agency: Leo Burnett Solutions Inc., Sri Lanka
Category: Homelessness, Poverty, Developing World
Date: 23-03-2012 18:45
Water is Life: Drinking CupsSafe drinking water is essential. One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. (more after the…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Water is Life
Agency: ddb new york
Category: Consumerism, Environment, Health
Date: 22-03-2012 20:02
Don’t throw out your books. Donate them.This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: só ação solidarity movement
Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Category: Consumerism, Culture, Poverty
Date: 19-03-2012 21:10
Face it: Exotic skins killDia Mirza is the latest Bolly celeb to step up to pose and support PETA India’s latest campaign against exotic skins which features her done up as if she’s been skinned alive – a reality that snakes go through for belts, shoes and handbags. A longtime supporter of PETA’s initiative,…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: PETA India
Category: Animal rights
Date: 11-03-2012 19:40
Papa Mink and The Fur FactoryThis is an extraordinary story for the animal rights group Peta. There are (almost) no shocker to see and no one is naked ... This cute animated spot tells the tale of mink family. After the harmonious family breakfast, daddy mink and his son are going outside: little son goes…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: PETA
Category: Animal rights
Date: 6-03-2012 19:18
The Shortest ad ever - Case StudyEveryone double checks things sometimes. I always check three times if I’ve locked the door when I leave home… But People with OCD feel the need to check things repeatedly or perform routines and rituals over and over. OCD is the fourth most common mental disorder, and is diagnosed nearly…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: International OCD (Obsessive Compulsive Disorder) Foundation
Agency: McCann Digital israel
Category: Education, Health
Date: 1-03-2012 22:12
Working together to end poverty and injusticeOxfam America is an international relief and development organization that saves lives, helps people overcome poverty, and fights for social injustice. I would say, they have lot of work to do ... This beautiful video shows so much colours, warmth and positivity ... Changing the world can be so inspirational.…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Oxfam America
Category: Activism, Human rights, Poverty
Date: 21-02-2012 21:25
Power of pencilsThis great new campaign for the organisation Reporters Without Borders, Germany, is showing the power of the tools of Reporters Without Borders, a organisation that fights for the freedom of press in countries like the Iran, Russia or Zimbabwe and all over the world. Their written words are able to…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Reporters without boarders
Agency: DDB Tribal
Category: Human rights
Date: 18-02-2012 10:50
Real men get rapedThe charity SurvivorsUK is undertaking a major advertising campaign after Metropolitan Police figures revealed that one man every hour in London is the victim of sexual crime. Official government estimates state that at most 11% of male victims report their crimes. With new Met Police figures showing that in 2009/10…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: SurvivorsUK
Category: Abuse
Date: 17-02-2012 16:44
Love Isn’t Always What it SeemsThose searching for Valentines Day cards in New Zealand this weekend may have been in for a shock. Placed among the cards were some with a less than idyllic message inside. The cards, which have a traditional Valentines Day exterior containing a darker message inside, are part of a campaign…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Women’s Refuge
Agency: Saatchi & Saatchi
Category: Abuse, Women's Issues
Date: 14-02-2012 19:40
Moms clean air forceI am mother and mother’s love is unconditional. Like any other mother, I think about the future of this world and in what kind of world my son grows up. If there is an elementary power to make this world a better place, then it is feasible with the power…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Moms Clean Air Force
Category: Awards, Education, Environment, Government, Health
Date: 10-02-2012 12:06
Armut macht krank - Poverty leads to illThese BBDO campaign for Caritas against poverty launched this year with the slogan “Poverty leads to ill.” “Where is a lack of income, education and perspectives, disease is a frequent companion.” With this message Caritas wants to draw attention to the vulnerabilities and insufficient in German health system. “Health is…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Deutscher Caritasverband e.V
Agency: BBDO Proximity GmbH
Category: Discrimination, Health, Human rights, Poverty
Date: 10-02-2012 11:25
Both sides of weedA masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention - here’s a new one for the israeli anti drug authority, this time on Weed effects. In 3 interactive videos, they showed young people talking about marijuana as a deadly…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: Israel anti-drug Authority
Agency: McCann Digital, Tel Aviv, Israel
Category: Drugs, Education, Health
Date: 8-02-2012 19:00
Stop honour killingsAccording reports of the UN, violence against women is the biggest killer of women (Age 15-44 years). One form of violence against women is the so-called “honor killing”. Honor killings are a pre-Islamic practice that is not justified with the theology of Islam. They are characteristic of archaic tribal societies…
Author: Tatjana Vukic
Where: Osocio Weblog
Advertiser: The International Campaign Against Honour Killing
Category: Human rights, Violence, Women's Issues
Date: 5-02-2012 20:39
Domestic Violence PSAStrong traditions have always kept domestic violence hidden behind closed doors. We know that only a few want to talk about it. It’s a vicious circle where the history of violence in many cases ends with murder. It is easy to judge from the outside and say: why did not…
Author: Tatjana Vukic
Where: Osocio Weblog
Agency: Maine Video On Demand
Category: Abuse, Violence, Women's Issues
Date: 4-02-2012 21:52
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