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OpenIDEO: Where People Design Better Together
Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo. OpenIDEO is a flourishing online community which invites folks to create solutions to some of the world’s tough challenges. Check this out to see how they take a journey through Inspiration, Concepting & Evaluation.

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: OpenIDEO
Agency: IDEO
Category:
Date: 14-06-2011 05:34


India Dreams Big
India’s DREAM:IN project by Idiom in conjunction with Parsons,The New School has been devised to challenge us to create not for people’s needs – but for their dreams. The initiative sets out to scratch below the surface of traditional information capture through a network of student and professionals (dream-catchers) across…

Author: Meena Kadri
Where: Osocio Weblog
Category: Culture, Design
Date: 6-12-2010 11:20


Are You Ready?
Acumen Fund seeks to change the way the world tackles poverty. Through dignity, not dependence and choice, not charity – they invest ‘patient capital’ in thriving enterprises globally that address critical goods and services like health, water, housing and energy. Their latest seasonal campaign asks if you are ready to…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Acumen Fund
Category: Education, Health, Homelessness, Poverty
Date: 3-12-2010 07:16


Calling Creatives to Shake Up Sanitation
Acumen Fund is global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. They recently launched the Search for the Obvious participatory platform to which you can submit your examples of everyday objects that have improved people’s lives. “We believe in the power of creativity to…

Author: Meena Kadri
Where: Osocio Weblog
Category: Design
Date: 19-10-2010 21:51


Smoke-Freestyle: Twitter Rap Competition
Engaging New Zealand youth to co-create positive health messages – The TwitSpit competition by Smoking: Not Our Future tapped into popular culture, social media and creative expression. Twitspit provided an avenue for youth to freestyle/rap their smokefree attitude via Twitter. The 140-character constraint was reduced even further by the requirement…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Smoking: Not Our Future
Agency: Transmit Media-Creative
Category: Health
Date: 30-09-2010 06:08


Scrambled Eggs Promote Car Safety
The New Zealand government NZ Transport Agency aims to help citizens travel safely. As part of their efforts around creating awareness about private vehicle safety standards they’ve come up with the Right Car campaign. Three videos explain safety ratings, airbag features and tips on buying safer cars – all using…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: NZ Transport Agency
Category: Government, Road safety
Date: 2-09-2010 08:43


Smoke-free Game Suite Engages Youth
  The youth-focused Kanvas game allows site visitors to co-create artworks which reinforce the Smoking Not Our Future message. Images and words can be collaged within the online platform to devise original designs. “The idea was to let a discerning youth audience design their own creative message and give them…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Health Sponsorship Council, New Zealand
Agency: Resn
Category: Health
Date: 19-07-2010 23:56


Dispensing Dirty Water
Highlighting that over 4000 children die daily from water related diseases – UNICEF has pitched a confronting campaign at New Yorkers. A vending machine dispenses 8 flavours of water: cholera, dengue, dysentery, hepatitis, malaria, salmonella and yellow fever. Consumers can purchase their favourite flavour to donate to UNICEF’s efforts to…

Author: Meena Kadri
Where: Osocio Weblog
Category: Health
Date: 17-07-2010 04:03


Blind to Bhopal
December is the anniversary of the Union Carbide tragedy in Bhopal – the world’s most harrowing industrial disaster to date. This will mark 26 years of turning a blind eye to the plight of thousands of victims. A hard hitting campaign asks Tell us Prime Minister, did it hurt when…

Author: Meena Kadri
Where: Osocio Weblog
Category: Activism, Government, Health, Human rights
Date: 12-07-2010 06:03


All Dolled Up
Amnesty International uses Matyroshka dolls in an to declare: “We must not let Russia’s charm hide its atrocities” While the comments on YouTube raise the issue that all Russians are being blamed for actions of politicians in the ad – some Russian posters hail the clip as insightful. Contentious issues…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Amnesty International
Agency: La Chose
Category: Human rights
Date: 6-07-2010 01:19


World Industrial Design Day Poster
The International Council of Societies of Industrial Design (ICSID) have awarded their poster competition prize to a Croatian design duo who created a poster out of garbage to proclaim their message of sustainability. “Our process of thought started with the five basic needs of every human being: water, food, health,…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: ICSID
Category: Consumerism, Design, Environment
Date: 5-06-2010 09:38


Every Team Needs a Shirt
Agency 180 in Amsterdam and LA have been busy at work with Adidas for the FIFA World Cup. But as well as creating work for the world’s most famous footballers they also found time to devise and fund an initiative for less privileged players – even getting them to collaborate…

Author: Meena Kadri
Where: Osocio Weblog
Agency: 180
Category: Social aid
Date: 3-05-2010 05:59


Good… Better… Even Better
Everyone wants to good – but when it comes to global poverty we need to do even better. So thinks Acumen Fund who seek to build businesses that change lives. Their subsite Acumen: Even Better seeks donations for the organsation which claims to have already assisted over 30 million low-income…

Author: Meena Kadri
Where: Osocio Weblog
Category: Poverty
Date: 21-04-2010 08:56


Cautioning Sun Seekers
Australian creatives came up with a scorching piece of ambient advertising for the Peter MacCallum Cancer Centre – a public hospital dedicated to cancer treatment, research and education. Given the harsh effects of sun exposure in Australia due to ozone depletion – we thought this beach-side banner spoke volumes.

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Peter MacCallum Cancer Centre
Agency: CHE, Melbourne
Category: Health
Date: 29-03-2010 05:22


Turn Around: Interactive Poster
BBH has created an interactive poster in London’s Tottenham Court Rd for the children’s charity Barnados. It compliments their current television campaign Turn Around which highlights the vulnerability of young people to sexual exploitation. (view below) At the bottom of the poster is a collection tin into which people can…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Barnados
Agency: BBH
Category: Abuse
Date: 16-12-2009 07:09


Talk for India
Tomorrow marks the first anniversary of the Mumbai Attacks which killed 173 people and wounded at least 308. The coordinated series of shootings and bombings rocked the megacity with key attacks at the Taj & Oberoi Hotels, Cama Hospital, Nariman House, Leopold Cafe and CST Station. !dea Cellular is marking…

Author: Meena Kadri
Where: Osocio Weblog
Category: Corporate Social Responsibility, Peace & Conflicts
Date: 25-11-2009 16:53


So Much More
A Chennai-based Indian agency brings us a series of anti-smoking posters which compare smoking related deaths to those caused by guns, drugs, poison, etc. Another example of images speaking louder than the statistics themselves.

Author: Meena Kadri
Where: Osocio Weblog
Agency: 1 Point Size
Category: Health
Date: 5-11-2009 08:55


Comparative Cartography Assists War on Drugs & Crime
  Pentagram partner Harry Pearce recently devised a project for the United Nations Office on Drugs and Crime (UNDOC) which provided graphic training tools for the Russian police. Employing national abbreviations (GB, US, RU, etc) the folding posters presented comparative data surrounding drug abuse, intervention, therapy and health related consequences…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: UNDOC
Agency: Pentagram
Category: Drugs
Date: 15-10-2009 07:45


Employ a Student, Employ the Future
New Zealand’s Student Job Search invested in an effective spot of crowdsourcing via a recent competition that captured the talents of tertiary students nationwide. The competition was conceptualised with Tardis Design & Advertising & Ikon Communications and handed over the creative direction of the upcoming campaign (appealing to employers to…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Student Job Search
Agency: Tardis Design & Advertising
Category: Design
Date: 8-09-2009 00:24


Interactive Revelation
  Employing a clear spot-varnish, New York-based designer Reiner Tiangco has devised a poster that requires interaction to disclose its pertinent message. With the proliferation of lip-service being given to the world’s increasingly complex challenges – we feel he makes a highly valid point.

Author: Meena Kadri
Where: Osocio Weblog
Category: Design
Date: 3-09-2009 01:42


Rock Beats Paper
Twenty thousand South African women of various ethnicities marched on Pretoria’s Union Buildings to protest the Urban Area Act in 1956. The legislation required ‘non-whites’ to carry identification documents. Demonstrators sang a song which included the line “wathint’ abafazi, wathint’ imbokodo.” (you strike women, you strike a rock) and delivered…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Apartheid Musem
Agency: TBWAHunt Lascaris, Johannesburg, South Africa
Category: Women's Issues
Date: 24-08-2009 07:49


Chalking It Up
The DIGITS campaign seeks to elevate interest in science, technology, engineering & math in the United States. It promotes “a middle school program opening minds to math and science. Figure this. Imagine that.” A collection of illustrators, including Nate Williams, were commissioned to playfully depict hand-drawn chalkboards that would appeal…

Author: Meena Kadri
Where: Osocio Weblog
Agency: Arnold
Category: Education
Date: 14-08-2009 23:34


In Case of Emergency: Cut Rope
  Mumbai mobile service providers Aircel recently promoted their network via a novel billboard campaign which had a real rescue boat attached which was used by Mumbaikars stranded in monsoon flooding. The initiaive made front page news and although we ackowledge it could be viewed as corporate ‘cause-washing’ it certainly…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Aircel
Agency: Primesite
Category: Corporate Social Responsibility
Date: 4-08-2009 22:20


Hazardous for your Health
Picking up on health warning labels on cigarettes, the folk at the Copenhagenize blog have toyed with the idea of motor-vehicle warning labels. “Many people in car-centric countries no longer regard the automobile as dangerous. Maybe they realise it, but the car is such an ingrained part of our culture…

Author: Meena Kadri
Where: Osocio Weblog
Category: Road safety
Date: 4-08-2009 02:47


Social-consciousness Meets Style-consciousness
Oxfam International has been given a bold, typocentric makeover by Barcelona’s Hey Studio which is expected to resonate with a young Spanish audience.  Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Oxfam
Agency: Hey Studio
Category: Activism, Design, Education, Health, Human rights, Poverty, Social aid, Peace & Conflicts
Date: 25-07-2009 10:58


This Ad Cost Nothing
  An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation. From the Salvation Army Donation…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Salvation Army
Agency: VIA Group
Category: Elder Issues, Media
Date: 22-07-2009 01:44


Just Add Water
Launched to coincide with the 25th anniversary of the Bhopal disaster is this toxic bottled water from the affacted area which emphasises Dow Chemical’s refusal to take appropriate responsibility for the disaster. “A new, beautifully-designed line of bottled water - this time not from the melting Alps, nor from faraway,…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: Yes Men + Bhopal Medical Appeal
Agency: Kennedy Monk
Category: Activism, Environment
Date: 15-07-2009 07:20


Hidden Call of the Wild
A series of ads which were sent to West Indian office workers via email. The subject line read “Find the Hidden Message”. Attached was the ad, and the instruction to “Step away from the computer”. Completing this action reveals the hidden message which promotes a local nature centre – though…

Author: Meena Kadri
Where: Osocio Weblog
Agency: Lonsdale Saatchi & Saatchi, Trinidad & Tobago
Category: Environment
Date: 13-07-2009 08:02


Trucks as part of the message: Part Two
A mobile campaign to encourage and celebrate recycling was created earlier this year through a joint initiative in Philadelphia. Students involved in the Mural Arts Programme produced the painted wraps for each of the 10 trucks – inspired by global textiles from the collection of the local university’s Design Centre.…

Author: Meena Kadri
Where: Osocio Weblog
Category: Environment
Date: 2-07-2009 11:40


Postcards Pose Tough Questions
  The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users…

Author: Meena Kadri
Where: Osocio Weblog
Category: Abuse, Animal rights, Consumerism, Culture, Discrimination, Education, Environment, Gender issues, Government, Health, Human rights, Poverty, Religion, Violence, Peace & Conflicts, Women's Issues
Date: 28-06-2009 23:47


Pocket Full of Goodness
Holstee is an initiative by New York-based innovation lab Incubaker. It produces a line of eco-friendly and socially conscious t-shirts with unique signature holster pockets made of vibrantly patterned fabric. “It is our intention to broaden the expectation of what it means to be sustainable. Humanitarian Sustainability is a large…

Author: Meena Kadri
Where: Osocio Weblog
Category: Social aid
Date: 27-06-2009 06:12


Newspaper to New Paper
Scooping up a D&AD; Yellow Pencil in this months awards is the brilliant Newspaper to New Paper project from Dentsu, Tokyo. We applaud D&AD; acknowledging the great worth of this humble project. Although it was responding to a brief from a commercial client project we think it qualifies as social…

Author: Meena Kadri
Where: Osocio Weblog
Agency: Dentsu
Category: Consumerism, Design
Date: 16-06-2009 22:38


Connecting Youth + Nature
Research indicates that American children spend 50% less time outdoors than they did 20 years ago. This month sees the launch of the US Forest Service Discover the Forest interactive online campaign in an effort to reverse this trend. It aims to inspire tweens (aged 8-12) and their parents to…

Author: Meena Kadri
Where: Osocio Weblog
Agency: Euro RSCG
Category: Environment
Date: 16-06-2009 08:05


One dress: One year
A recently launched campaign which mashes-up fashion and fundraising: The Uniform Project in which a pledge has been made to wear one dress for one year as an exercise in sustainable fashion. Actually there are seven identical dresses – one for each day of the week. Every day the dress…

Author: Meena Kadri
Where: Osocio Weblog
Advertiser: The Uniform Project
Category: Education
Date: 11-06-2009 09:11









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