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Another review for Noah Scalin and Michelle Taute’s Design Activist’s HandbookA while back, Noah asked if anyone from Osocio would review The Design Activist’s Handbook. Both Marc and I wrote a review, and Marc posted his first. That explains why there are two reviews of the book on Osocio. If you’d like your book reviewed, please get in touch. Review…
Author: Reuben Turner
Where: Osocio Academy
Category: Behaviour Change, Corporate Social Responsibility, Design, Ethics, Reviews
Date: 29-04-2013 22:41
Unicef campaign you can’t not ‘like’Unicef Sweden today launched this eye-catching campaign about the need for real money, not social capital, to fund their life-saving work. Already picking up steam on social networks. Although ironically I wonder whether the result will be a lot of shares, a lot of likes, and not much money. After…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: UNICEF
Agency: Forsman & Bodenfors
Category: Developing World
Date: 23-04-2013 12:27
The Cancer SlamTo promote Cancer Research UK’s Race for Life event agency Mother London have developed a dance to teach participants. There’s a ‘flashmob’ happening today at London’s Liverpool Street station where people can learn the dance. They launched The Cancer Slam with this video. What do you think?
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Cancer Research UK
Agency: Mother London
Category: Health, Pinkverts
Date: 18-03-2013 12:42
TIny childrenLook at these tiny sculptures by street artist Slinkachu, created for UK charity War Child to celebrate their 20th anniversary. I love the way they use humour and everyday scenes to highlight the vulnerability of children in war. See more.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: War Child
Agency: N/A
Category: Violence, Peace & Conflicts
Date: 22-02-2013 14:02
Macmillan Cancer SupportThis ad for the UK’s Macmillan Cancer Support. Works. For. Me. You?
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Macmillan Cancer Support
Category: Health
Date: 8-02-2013 19:30
Oxfam – let’s make Africa famous for…I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls? Have a look and see what you…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Oxfam UK
Agency: Not known
Category: Poverty, Developing World
Date: 3-01-2013 17:49
Silence Fixed it for JimEx-wrestler and coalminer Jimmy Savile was a familiar face on British media for decades. As a DJ he fronted some of the most popular music programmes on TV and radio. As a charity fundraiser he ran marathons and raised millions for hospitals and other good causes. He was also a…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: The National Association of People Abused in Childhood (NAPAC)
Agency: Cogent Elliott
Category: Abuse
Date: 12-11-2012 12:54
A review of “Goodvertising”A review of ‘Goodvertising’, a new book about ‘good’ advertising compiled by Thomas Kolster and published by Thames & Hudson. It’s a good book –a bit like Osocio, printed out.
Author: Reuben Turner
Where: Osocio Academy
Category: Corporate Social Responsibility, Design, Reviews, Interviews, Social Marketing
Date: 13-10-2012 20:59
Red Cross “I am a crisis”Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it.…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: British Red Cross
Category: Elder Issues, Fundraising, Poverty, Developing World, Violence
Date: 25-09-2012 15:31
Fund health care directWatsi is an interesting new giving model from the US – fund the health treatments of people in poor countries directly. Part of a fascinating trend in giving – technology enabling people in rich countries to choose who and how they help. You can see why it’s incredibly attractive to…
Author: Reuben Turner
Where: Osocio Weblog
Category: Health, Poverty, Developing World
Date: 18-09-2012 08:28
The war against cigarette packagingAn amazingly simple and effective campaign film from Cancer Research UK, supporting their petition to ban branded cigarette packaging in the UK. I love ideas that bypass clever analogies and go straight for demonstration – the unvarnished truth. After seeing this, are you thinking again about the issue?
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Cancer Research UK
Agency: Not known
Category: Health
Date: 28-04-2012 12:59
ActionAid Drive AidGreat guerrilla idea from ActionAid UK – take the biofuel lobby’s message to the streets to expose its absurdity. As ever, it’s all in the execution. Link to petition here
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: ActionAid UK
Agency: N/A
Category: Activism, Poverty, Developing World
Date: 30-03-2012 10:57
Project UnbreakableProject Unbreakable is a photography project, initiated by 19-year old Grace Brown, that gives rape and sexual abuse survivors a voice by repeating the last thing their abuser said to them. It’s chilling, shocking and a reminder of how violent, degrading and sometimes just mundane rape and sexual abuse can…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Project Unbreakable
Agency: None
Category: Abuse
Date: 22-02-2012 18:21
Braille BurgersFast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. Video after the jump.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Wimpy South Africa
Agency: Metropolitan Republic
Category: Ableism, Health
Date: 12-01-2012 17:43
Recycling flashmobAre flashmobs old hat? This Quebecois video shows the power of mass, communal action to create an exciting piece of content. Not sure about the translations though!
Author: Reuben Turner
Where: Osocio Weblog
Category: Environment
Date: 4-04-2011 13:58
Andrew Lansley rapThis amazing rap video sounds like a PSA. But it’s an authentic piece of work from a binman in Loughborough, UK who has several family members who work in the health service. Here he takes UK Health Secretary Andrew Lansley to task for his planned changes to the UK’s fabled…
Author: Reuben Turner
Where: Osocio Weblog
Category: Health
Date: 30-03-2011 15:35
Mad Men sell high-speed railGreat piece of witty, intelligent content marketing as two Mad Men discuss how they won’t need to sell rail travel in the future as it’s such a no-brainer. With this and Daniel Craig it’s good to see how ‘product placement’ is being used for Good. Mad Men On Trains from…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: US PIRG
Category:
Date: 10-03-2011 07:55
The Girl StoreThis new site takes an unusual but increasingly common approach to good causes – commerce. The Girl Store allows you to buy the items girls in India need to be able to access education, and thus avoid an early marriage. The online shop was recently complemented by the opening of…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Nanhi Kali
Agency: Not known – please email if it's you.
Category: Consumerism, Discrimination, Education, Women's Issues
Date: 3-02-2011 07:14
Pearls of WisdomLovely campaign from Jewish Care here in the UK – collecting ‘pearls of wisdom’ from older people in the Jewish community. What I love about this is the promotion of the charity’s community and mission, paired with fundraising, awareness and social change. It’s not marketing – it’s what they do.…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Jewish Care
Agency: Green AFM Ltd (London)
Category: Ableism, Social aid
Date: 30-11-2010 16:57
Autistics Speaking DayYesterday’s Communication Shutdown day, a global event promoted by autism organisations encouraged thousands of people (including me) to give up Facebook and Twitter for the day. (See Osocio entries Armando’s entry and RT blog entry). It also prompted a response by many people with autism who feel that this encourages…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Autistics Speaking Day
Category: Health
Date: 2-11-2010 09:22
Find out what it’s like to live without communicationHere’s a lovely idea to raise money and awareness globally for autism. On Nov 1st thousands of people will be taking part in Communication Shutdown, allowing their social network profiles to be taken over for the day. A very simple and effective idea. As a fundraiser I particularly like the…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: AEIOU
Agency: Sapient Nitro
Category: Health
Date: 20-10-2010 10:26
CNN ‘behind the story’This series of ads from CNN in Turkey uses the distressed style of the street to make a political point. Interesting how corporates are running ads that could be from Amnesty or Greenpeace. No? One more after the jump.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: CNN
Agency: Not known.
Category: Corporate Social Responsibility, Design, Politics
Date: 11-10-2010 08:11
Incentivising cyclingApologies if this has been posted on Osocio before. I thought it was too clever an idea not to share. In Malmo, Sweden they incentivised cycling by offering drivers who shared their ‘most ridiculous car journey’ the chance to win a free bike. It’s a great insight that we all…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: The city of Malmo, Sweden
Agency: Not known
Category: Activism, Environment, Road safety
Date: 1-10-2010 10:39
‘Battery Milk’ campaignHave a look at this new social-media-based campaign from WSPA. It’s protesting against the new ‘super-dairy’ being planned here in the UK. Interestingly they are trying to create a new terminology – such as ‘factory milk’ and ‘battery cows’. Do you think it works? Will these new terms enter the…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: WSPA UK
Agency: WSPA
Category: Animal rights, Consumerism, Corporate Social Responsibility
Date: 2-09-2010 12:26
The Incurable OptimistThis very powerful campaign on Motor Neurone Disease (also known as ALS or Lou Gehrig’s disease I believe) follows Patrick, a man with MND who has effectively ‘donated’ the rest of his life to raising awareness and funds. This is social advertising at its best – powerful, moving, humbling and…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Motor Neurone Disease Association
Agency: Baby Creative
Category: Health
Date: 13-07-2010 10:11
Equal Pay PosterFrom Denmark: a campaign for equal pay. “Would you want to work for women’s salaries, Claus?” Claus Hjort Fredriksen is the Danish Finance Minister. Via the excellent Creative Unions blog.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Danish Union of Public Employees
Agency: Not known
Category: Activism, Discrimination, Politics, Women's Issues
Date: 23-06-2010 16:53
Let’s Talk About AutismAutism charity Treehouse have launched the world’s first virtual Talkathon as part of their Talk About Autism campaign. The idea is that the more people who talk about autism, the less isolating it will be for families (and the more money they’ll raise. Attractive interface and very simple idea. Too…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Treehouse
Agency: CHI & Partners
Category: Health, Social aid
Date: 15-06-2010 06:47
Starved for AttentionMedecins Sans Frontieres (Doctors Without Borders) have launched a very intelligent, well-designed and professional international campaign on the subject of hunger. Their strategy is to explore beyond the stereotypes and preconceptions to tell the story of what it means to be hungry, and why so many people still are. To…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Medecins Sans Frontieres
Agency: Not known – please email if it's you.
Category: Activism, Poverty, Developing World
Date: 11-06-2010 09:38
Gorilla iPhone appAnother nice idea for a charitable iPhone app – follow a family of gorillas and support the Virunga National Park where they live. Something I often talk to charities about – they have access to incredible, inspiring and fascinating content. They need to work out how to monetise this (effectively…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Virunga National Park
Agency: Unknown
Category: Animal rights, Environment, Media
Date: 19-05-2010 08:43
Drinking fat viralThis video from NYC Health aims to use disgust to change people’s eating (or rather, drinking, habits). I’d love to know the behavioural economics view of this kind of advertising. Does it help to connect the long term consequences of our actions with the immediate benefits? Does it change behaviour?…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: NYC Health
Agency: Unknown
Category: Health
Date: 4-05-2010 15:48
The $73,000 bar billHow to dissuade people from drink-driving? Add the true cost to their drinks bill. Nice live idea that could be used for many, many real-life scenarios where the true cost of our actions aren’t passed on to us.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Unknown
Agency: Ogilvy Brazil
Category: Consumerism, Road safety
Date: 21-04-2010 09:41
Amnesty ads from the 1980’sOsocio is all about what’s new. But occasionally we should also look over our shoulders at where we’ve come from. These ads, written by Indra Sinha for Amnesty in the 1980s’, woke up the UK to human rights. They’re just one of the amazing resources available on the soon-to-be-relaunched SOFII…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Amnesty UK
Agency: CDP
Category: Activism, Human rights, Violence, Peace & Conflicts, Women's Issues
Date: 20-03-2010 08:04
Change Your BankDon’t like your bank? Change it. Change Your Bank is a grassroots campaign asking consumers to complain to their banks about ridiculous bank bonuses and payscales. In the UK banks such as the Royal Bank of Scotland (RBS) which have been bailed out by the taxpayer are awarding senior executives…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Change Your Bank
Agency: Change Your Bank
Category: Activism, Consumerism, Corporate Social Responsibility, Politics
Date: 18-02-2010 17:40
It’s not just a…This campaign from the Children’s Workforce Development Council aims to promote the value of social work and get more people to choose it as a career. Some nice copywriting which recently won an award. Two more after the jump.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: CWDC
Agency: Publicis London
Category: Awards, Education, Government
Date: 14-02-2010 12:01
63 reasons to stop smokingThis website collects dozens of anti-smoking campaigns from around the world. Fascinating to look at how the same brief can be approached again and again.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Various
Agency: Various
Category:
Date: 9-02-2010 13:20
Zero Rupee note fights corruptionIndian NGO Fifth Pillar have come up with a new weapon in the fight against corruption – a zero rupee note that can be handed to those demanding a bribe. Genius idea. (NB the organisation’s website is temporarily suspended, perhaps because of all the traffic this idea is generating. But…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Fifth Pillar
Agency: Unknown
Category: Activism, Culture, Design, Government, Human rights, Politics
Date: 8-02-2010 12:28
Big Issue adsDigging in the archives – a stunning series of press ads produced for the Big Issue Foundation. More after the jump.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: "The Big Issue Foundation
Agency: TBWA London
Category: Homelessness, Poverty
Date: 5-02-2010 13:08
The Life You Can SaveNot a piece of design or marketing, but absolutely has the power to change the world. Peter Singer’s book ‘The Life You Can Save’ makes a strong, and simple case for philanthropy. Click for book’s website. “If we could easily save the life of a child, we would. For example,…
Author: Reuben Turner
Where: Osocio Weblog
Category: Poverty
Date: 21-01-2010 17:09
Save the Children “I WAS…” filmsVery hard-hitting films from Save the Children as part of their new ‘EVERY ONE’ campaign. These are filmed profiles of children who have died of easily or preventable diseases. Their parents and siblings talk about who they were, so they don’t become another statistic I guess. Very sad and very…
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: Save the Children
Agency: Unknown: email if it's you!
Category: Poverty, Developing World
Date: 21-01-2010 16:57
RSPB’s letter to the futureFrom the UK’s RSPB – the Letter to the Future campaign. An emotional plea to politicians to save our future and invest in a ‘green recovery’. Very simple.
Author: Reuben Turner
Where: Osocio Weblog
Advertiser: The Royal Society for the Protection of Birds
Agency: RSPB
Category: Environment, Politics
Date: 21-01-2010 16:48
