Search Results
Your search keyword(s): 4 | Total Search Results: 83
Page 1 of 2 1 2 >
The Most Powerful ArmDuchenne Muscular Dystrophy is a muscle degenerating condition, spreading from the legs to the arms and neck and eventually leaving the entire body paralysed. Even though if affects 1 in 3500 Australian children, Australia doesn’t have a policy for this condition, either for research, trials or supporting families. The Save…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Save Our Sons & Duchenne Foundation
Agency: Finch
Category: Fundraising, Health
Date: 5-04-2013 01:43
#homesafelyThis is at least 2 months old, but the video case released this week does a better job explaining the road safety campaign than a blog post. At Homesafely, people from Victoria, Australia, could send personalised ‘get home safely’ ads to friends and family while they were driving over the…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: TAC (Transport Accident Commision)
Agency: Naked Communications
Category: Road safety
Date: 2-03-2013 23:45
Censored TweetThe social network so central in the Arab Spring is now the creative field for a new campaign by Amnesty International Brazil. At http://tweetcensurado.com.br, some of your 140 characters are turned into black stripes, which when shared remind our followers how freedom of speech has been a battle for the…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Amnesty International Brazil
Agency: DM9
Category: Human rights
Date: 24-02-2013 02:01
The Underdog ProjectIt’s about dogs. And then it isn’t. Actually is about both, as a life-skills and outreach program in South Africa for at-risk teenagers and shelter dogs. The Underdog Project is about inspiring teenagers to reorient their lives and in doing this, helping their shelter dogs learn the skills they need…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: The Underdog Project
Category: Animal rights, Education, Fundraising
Date: 3-11-2012 16:03
Cocaine Unwrapped“Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen. Leo Burnett London is promoting the film with a new campaign including a piece of sound design that transforms the snorting of a line…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Darthmouth Films
Agency: Leo Burnett London
Category: Drugs
Date: 20-05-2012 22:07
Freedom DictionaryThe past year, from Tunisia to Egypt, and currently in Syria, millions of people fought their way to democracy. This struggle was honored last February 11th by Amnesty International, on the Global Day of Action on Revolutions in Middle East and North Africa. Amnesty International Portugal released on this date…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Amnesty International Portugal
Agency: Wiz
Category: Peace & Conflicts
Date: 15-02-2012 23:07
Life in My ShoesChallenging the fear and misunderstanding that surrounds HIV is the purpose of ‘Life in my Shoes’, a multi-platform campaign in the UK that has been gathering support of stars from TV and film industry. One of their first efforts was a campaign film, with the casting from a web audition,…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Body And Soul
Agency: Traffic
Category: Health
Date: 15-01-2012 15:19
Does Santa do poor countries?Maybe he doesn’t. Or at least Unicef Sweden seems to think so with their latest campaign, trying to get the Swedes to shop their Christmas gifts at unicef.se. From measles vaccine to story books there’s plenty to choose from and Santa will certainly have a gift for children in poor…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Unicef Sweeden
Agency: Forsman & Bodenfors
Category: Developing World
Date: 18-12-2011 00:42
It HappensToday is International Day for the Eradication of Poverty, reminding us of the need to eradicate poverty, one of the main UN Millennium Development Goals. It happens that we forgot about that objective, it happens that it becomes secondary amongst all our small concerns. It happens, but it shouldn’t. In…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Coerencia.pt
Agency: Fullsix
Category: Human rights
Date: 17-10-2011 13:13
Twitter for Non-ProfitsClaire Diaz Ortiz, head of social innovation and executive leadership at Twitter, Inc has just released her book “Twitter for Good”, showcasing several cases on how people, brands and organizations are using the microblogging service to support non-profit initiatives. You can follow @ClaireD on Twitter or Tweet about the book…
Author: Armando Alves
Where: Osocio News
Category:
Date: 15-08-2011 20:23
Volkswagen Dark SideThe Volkswagen ad with the young Darth Vader was popular, but the force is strong on this Greenpeace spoof/campaign, targeting the German brand. According to Greenpeace, the auto maker opposes key environmental laws in Europe, including lobbying for slower greenhouse gas reductions, less efficient cars and intending to be “the…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Greenpeace International
Category: Environment
Date: 28-06-2011 13:36
A good teacher, a good startSimple but engaging stop motion by DM9DDB and Vetor Zero for ‘Todos Pela Educação’, a civil group trying to provide Brazilian children and teenagers a quality education until 2022, the bicentennial of Brazilian independence. Because a country only becomes truly independent when their future generations have access to education. The…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Todos Pela Educação
Agency: DM9DDB
Category: Education
Date: 16-05-2011 23:31
404 pages can return much more than an errorIn one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association). When browsing to a partner website with an incorrect…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: AACD
Agency: Fischer+Fala
Category: Health
Date: 27-03-2011 23:01
Encourage OmarEncouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero. At http://www.encourageomar.co.uk the charity efforts…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Special Olympics Great Britain
Agency: JWT London
Category: Ableism, Sport
Date: 28-02-2011 23:28
Homeopathic ‘Overdosers’ Announce Global ChallengeIf there’s any news where an overdose is a good thing to report, this might be it, as consumer rights activists worldwide are being challenged to participate in a global ‘overdose’ on homeopathic pills, in order to raise public awareness that the remedies are in fact worthless. The ‘10:23 Challenge’,…
Author: Armando Alves
Where: Osocio News
Category: Consumerism, Health
Date: 3-02-2011 17:06
Rename SpeedSpeed, Australia. A small city about 410 km from Melbourne empowered to make a real change whenever people drive by their town. So much so that they’re renaming their town to Speedkills, after a successful social media initiative, that promised a new name when their Facebook page reached 10000 fans.…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Transport Accident Comission
Agency: Naked Communications
Category: Road safety
Date: 18-01-2011 00:35
Car carrier truckLast month, on the World Day of Traffic Victims (November 21st), agency ageisobar and association Transito Amigo showed young brazilians how dramatic can be the behavior of drunk driving. With a truck carrying dozens of wheelchairs through the hipster streets of São Paulo, Brazil, showing how irresponsible behavior can change…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Trânsito Amigo
Agency: ageisobar
Category: Road safety
Date: 9-12-2010 00:19
Protecting the dogs who help protect youAfter Marc’s latest post, it seems to be raining ads and dogs at Osocio, with another post about our canine friends (sorry, couldn’t help the pun). This time, it’s the new PSA from Hill Holliday to help Massachusetts Vest-A-Dog, a grassroots organization that raises funds to buy bullet-protective vests for…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Massachusetts Vest-A-Dog
Agency: Hill Holliday
Category: Animal rights
Date: 1-11-2010 20:45
Age of Conversation 3 is charity:water #BAD10On a more personal post about Blog Action Day, i’m sharing what the Age Of Conversation 3 book authors are doing to help help charity:water. Today we Blog Action Day joined our forces to promote this marketing book and support a common cause on this year’s #bad theme, by…
Author: Armando Alves
Where: Osocio Weblog
Category: Social aid
Date: 15-10-2010 20:55
Communications ShutdownSpend too much time on Facebook? Overwhelmed with the Twitter stream? Then next November 1st you have a chance to give yourself a rest and join Communications Shutdown, a campaign to raise funds and awareness for autism in your country. Indeed, social technologies can be a challenge for people with…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: AEIOU Foundation
Agency: SapientNitro
Category: Health
Date: 7-10-2010 14:08
The Majestic Plastic BagNon-profit campaigns tackle serious issues but sometimes they’re too serious.DDB Los Angeles managed to speak about a serious issue, with a serious tone, but with a twist. The Majestic Plastic Bag is a mockumentary narrated by Academy-awarded actor Jeremy irons, depicting the journey of a ordinary object into his final…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Heal The Bay
Agency: DDB
Category: Environment
Date: 26-08-2010 22:36
Mad Men on SaleWell, at least part of it, namely the old Sterling Cooper set. And for a good cause, as a Celebrity Charity Auction on eBay. From the vintage furniture to Betty Draper’s dress, and even a chance to play a small part in season 5 on a walk-on role. Part of…
Author: Armando Alves
Where: Osocio News
Category: Corporate Social Responsibility
Date: 17-08-2010 21:04
Waiting For ‘Superman’: animationLovely animation by Buck for the upcoming documentary “Waiting For ‘Superman’” directed by Davis Guggenheim (“An Inconvenient Truth”), addressing several serious issues in America today. At the end, you’re invited to visit WaitingForSuperman.com and make a pledge to see the film. Trailer at http://bit.ly/pledge-now or after the jump.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Take Part
Agency: Buck
Category: Politics
Date: 23-06-2010 23:04
Aids doesn’t showBack in December 1st, on World Aids Day, LOVE PLUS condoms brand promoted an interesting guerilla campaign with sampling of more than 1000 condoms (video below). When going out, people often forgot about AIDS and just try to find the hottest partner, being carried away by the heat of the…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Love Plus Condoms
Agency: PSI Romania
Category: Health
Date: 9-06-2010 10:49
Those you love, can seeCreated by JWT Brasil for Alcoholics Anonymous Brasil, the three print posters represent the difficulties faced by alcoholic’s families. The pro-bono campaign signature reads: “You can’t see. But those you love can.” “Find out about the 12 steps program, that saved already hundreds of lives. Help yourself to help those…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Alcoolicos Anonimos
Agency: JWT Brasil
Category: Health
Date: 8-06-2010 22:46
Unique TypesTypography isn’t the usual subject when thinking of non-profit campaigns (even design is seldom used), so it’s refreshing to find about this collaboration to support AACD, a brasilian Children Disability Association. On the website, we can find several videos done by children, inviting the top creative directors agencies…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: AACD
Agency: Agência Click
Category: Ableism, Corporate Social Responsibility, Social aid
Date: 11-05-2010 20:44
Astoria Scum River BridgeA leaky pipe in Astoria turned into a uncomfortable and even dangerous sidewalk. Jason Eppink and Posterchild decided to take the matter in their own hands and build the Astoria Scum River Bridge with recycled materials and installed it last December. A few weeks later the effort paid back, with…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Jason Eppink
Agency: PosterChild
Category: Activism
Date: 26-04-2010 16:44
BoostupNominated on the Webby Awards 2010 (video case below) and created by Publicis Modem for Ad Council and US Army, Boostup.org encourages students not to leave school, by giving short boosts “by text, email or even a pat on the back”. A collaborative support group, the campaign featured several short…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: US Army
Agency: Publicis
Category: Education
Date: 16-04-2010 01:47
A Better LAUSC football head coach Pete Carroll gathered LA community leaders together hoping to build “a better LA”, giving an escape to gang violence and school abandon to kids which he coached on the football field. In April 2003 “A Better LA” was founded, teaching “skills that support individual and collective…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: ABLA
Agency: Juxt Interactive
Category: Social aid
Date: 22-03-2010 23:14
You’ve barely seen itOndaAzul Foundation is a Brazilian non-governmental organization, focusing on protection and preservation of hydro resources as its related ecosystems. Agency Quê Comunicacão created a series of posters to promote the NGO, with a take on a common saying about icebergs.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: OndaAzul
Agency: Quê Comunicacão
Category: Environment
Date: 9-03-2010 15:19
Dogs for adoption with a Facebook profileUIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles, on the hopes that having many virtual friends would increase their chance of having a real friend. The profiles are managed by employees of ad agency Fischer, that engage on a fun and meaningful…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: UIPA
Agency: Fischer
Category: Animal rights
Date: 14-02-2010 15:15
Webdesigner depot has 8 tips to design a Charity websiteLee Munroe published last week at Webdesigner depot a useful post on webdesign for non-profits. Do check the article for more about the 8 tips that make a good charity website: A mission How sponsors will be helping Photos of people the sponsors will be helping Donate button Donations to…
Author: Armando Alves
Where: Osocio News
Category: Articles
Date: 8-02-2010 20:49
Helpers in actionHelpers-EU.com is not a traditional campaign, but rather a web series promoted by the European Union to raise awareness about the dangers of tobacco. In partnership with Daily Motion, but also with a Youtube channel the animated films are a fun way to inform young europeans, but also engaging them…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Help-EU
Agency: Ligaris
Category: Health
Date: 5-02-2010 20:42
Why let drink decide?Aiming to influence the behavior of children and their parents about alcohol, the DCSF (Department for Children, Schools & Families) is launching their first advertising campaign, complement existing Department of Health and Home Office alcohol campaigns. Created by W+K London, the purpose of the DCSF is to make England the…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: DCSF
Agency: W+K London
Category: Health
Date: 18-01-2010 19:46
The Teens’ SpeechBarnardo’s is the biggest children’s charity in the UK, helping young people to achieve a promising future, having created The Teens’ Speech to support that effort. Poke London created the website/blog were teenagers share their stoires, making us feel more sympathetic with their world view and not regard them as…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Barnardo's
Agency: Poke London
Category: Education
Date: 11-12-2009 00:49
100% GangstaAlthough i don’t understand a word of Danish, this website does make quite an impression. Turn the webcam, hit the bitch and see how gangsta are you. Or not.
Author: Armando Alves
Where: Osocio Weblog
Agency: Semor
Category: Violence, Women's Issues
Date: 17-11-2009 00:29
Big Warm-upLand’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn. The infographic rich website also informs…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Land's End
Agency: FirstBorn
Category: Corporate Social Responsibility, Homelessness
Date: 29-10-2009 23:29
Turn soldiers back into childrenClever direct mail piece by Y&R Johannesburg for UNICEF: a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers The package went to Unicef supporter mailing lists as…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: UNICEF
Agency: Y&R Johannesburg
Category: Peace & Conflicts
Date: 28-10-2009 12:05
1 milion clicks against povertyA different take on the “put your number here” pixels type of page. Demanding dignity on http://www.1millionclicksagainstpoverty.org. Because to make poverty disapear, we first need to see it.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Amnesty International
Agency: Air Brussels Belgium
Category: Poverty
Date: 27-10-2009 11:18
MTV Smoke Screen10 Smokers. 5 countries. 1 month to quit smoking. That’s the challenge proposed by MTV Europe, with the selected smokers from across Europe sharing their quitting attempts, by videoblogging, social network updates and other online footprints. The quitters, as with any reality show, are tracked with the help of a…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: MTV Europe
Agency: Carat
Category: Corporate Social Responsibility, Health
Date: 1-10-2009 20:56
The smoking plantMany countries around the world have been implementing smoking bans as public health policy. In Brazil, the state of São Paulo has issued last month a ban on indoor smoking, with the usual controversy among citizens. Instead of taking sides, ad agency Fischer and ditial agency PIX, elaborated the installation…
Author: Armando Alves
Where: Osocio Weblog
Agency: Fischer America
Category: Health
Date: 22-09-2009 23:01
Dog’s life“The problem is not animals living like people. But so many people living like animals.” “Amnisty International. Join us.”
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Amnistia Internacional, Portugal
Agency: Fuel Lisboa
Category: Homelessness, Poverty
Date: 26-08-2009 15:25
Imagining MozambiqueFrom civil war to natural disaster, Mozambique has been plagued with an uncertain future. ImaginingMozambique.com brings to attention this daily struggle, exhibiting the works of several artists as an inspiration to the African country. 123Klan, Carlos Serrao, Catalina Estrada, Akinori Oishi, Balint Zsako, Florence Manlik, Giuliano and Federico, Marcos Chin,…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: ASEM
Agency: Studio Cartelle
Category: Developing World
Date: 12-08-2009 17:58
The Day I Found OutThrough several interviews recorded on video, Seattle Cancer Care Alliance shows how life can change when one is diagnosed of cancer. http://www.thedayifoundout.com/ YouTube SCCA channel You don’t always need an extremely elaborated website, when you have powerful stories as these, that are trying their best to provide support, information and…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Seattle Cancer Care Alliance
Agency: Copacino
Category: Health
Date: 25-07-2009 16:04
How hetero?In order to promote their festival running from July 27th to August 2nd, Stockholm Pride is running an interesting Twitter campaign, with a web application that determines how hetero are you, based on your Twitter updates.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Stockholm Pride
Agency: Akestam Holst
Category: Discrimination
Date: 13-07-2009 23:19
Store+A store that sells hope. Awarded with 3 Lions at Cannes Lions 2009 (Gold, Silver and Bronze) by Leo Burnett to Portuguese Red Cross.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Cruz Vermelha
Agency: Leo Burnett Lisboa
Category: Social aid
Date: 22-06-2009 14:48
FortunatelyImpressive film for France’s Alzheimer Association.
Author: Armando Alves
Where: Osocio Weblog
Advertiser: France Alzheimer
Agency: Saatchi & Saatchi France
Category: Elder Issues, Health
Date: 17-06-2009 10:16
A chance“Vous avez de la chance, mais cela ne va peut être pas durer.” You have a chance, but maybe it won’t last much longer. La chance from INPES on Vimeo. Rough translation below: 13.8 billion years ago, there was a 1 in 200 million chance of Big Bang to happen…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: INPES (Institut national de prévention et d’éducation pour la santé)
Agency: DDB Paris
Category: Health
Date: 10-06-2009 14:05
StrawWith health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones. The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up…
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Health Ministry
Agency: Fischer Portugal
Category: Health
Date: 3-06-2009 13:02
GreenTubeInteresting way of Greenpeace Brazil using their YouTube videos to spread the message on the effects of climate change. Oceans (Ocean Level vs Global Temperature)
Author: Armando Alves
Where: Osocio Weblog
Advertiser: Greenpeace Brazil
Agency: AlmapBBDO
Category: Environment
Date: 23-04-2009 23:05
Page 1 of 2 1 2 >
