The best of non-profit advertising and marketing for social causes

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    A new era in social fundraising?

    Anyone who has been involved in a social-media-based fundraising effort knows that getting attention and shares is easy, but conversion’s another story. A few years ago, we helped the University of Ottawa Heart Institute brand, produce and spread an online campaign for Mother’s Day, featuring Olympic medallist Joannie Rochette. The campaign was popular among figure skating fans and women’s […]
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