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How many dumb ways to die?
Death has a funny side: no doubt about it. Especially when it is superbly animated like this case. Also the website of the campaign is cool. But let’s make the unpleasant (but necessary) questions: is this campaign going to score the goal? Is it really going to be that the…

Author: Eugenio Orsi
Where: Osocio Weblog
Agency: Mccann
Category: Road safety
Date: 16-11-2012 14:22

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