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Finally, a good excuse to post food pics on Instagram! #PictureLessHungerInstagram has more daily mobile users than Twitter, so it’s no surprise to see more charities & nonprofits experimenting with the platform! #Picturelesshunger is a new campaign from Salvation Army Canada that takes advantage of the popularity of mobile social networks. Here’s how it works: “From May 3rd to May…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: The Salvation Army of Canada and Bermuda
Category: Poverty
Date: 3-05-2013 21:35
“Seeing Eye People” help NYC pedestrians text while walkingWe’ve recently seen a lot of social marketing campaigns reminding people of the dangers of texting while driving. Osocio has covered everything from creepy icons, to comical history lessons, to morgue photos to ... Killer crotches! As popular as texting-while-driving is, it has an often overlooked (if equally stupid) cousin…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Improv Everywhere & BuzzFeed.com
Category: Culture
Date: 30-04-2013 22:12
#CalgaryZoo releases the world’s first annual report on InstagramI can’t say an annual report is my favourite piece of communication to receive from the charities I support. I’d estimate that I typically give a quick glance-over to the lengthy “message from the CEO”, multiple photos of major donors accepting awards at events, and subsequent pages of tiny-type pie…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Calgary Zoo
Agency: Trigger Co.
Category: Design
Date: 24-04-2013 18:00
ROM at 100 (1914 - 2014)Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014. To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then. Visitors are invited…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Royal Ontario Museum
Category: Culture
Date: 19-03-2013 18:22
Cancer, we’re coming to get youCancer Research UK’s Race for Life is a series of 5k or 10k women-only races raising money for cancer research. You might remember CRUK’s powerful “Enemy” spot from earlier this year. Race for Life have opened up registration for the 2013 campaign with a TV ad backing up the organization’s…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Cancer Research UK
Agency: Mother (concept and above the link execution)
Category: Health
Date: 13-03-2013 22:49
Hell no, Matt Damon won’t go (to the toilet) #strikewithmeActor (and co-founder of Water.org) Matt Damon has an important announcement for the world’s media… He’s on strike. Against the toilet. (Until World Water Day, March 22nd). In this press conference parody, Matt Damon points out that more people around the world have cellphones than toilets, to the detriment of…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Water.org
Category: Health
Date: 12-02-2013 22:41
“No one chooses to eat garbage”, especially not college studentsIn December, the Salvation Army of Canada and Bermuda partnered with the Centre for Creative Communications at Centennial College in Toronto to place a “one-of-a-kind” vending machine on campus as part of a food insecurity awareness campaign produced by GREY Canada. Stephanie Nerlich, President, GREY Canada explained: “While most vending…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: The Salvation Army of Canada and Bermuda
Agency: GREY Canada
Category: Homelessness
Date: 29-01-2013 00:05
The Salvation Army rocks out at Eurovision!Thanks to Howard Lake for spotting this interesting bit of news! Switzerland’s entry for the May 2013 Eurovision contest is a very catchy rock song written and performed by the Salvation Army of Switzerland, Austria & Hungary (Heilsarmee). The Heilsarmee won 37.5% of the overall vote (more than double the…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: The Salvation Army of Swizerland, Austria, Hungary (Heilsarmee)
Category: Social aid
Date: 21-01-2013 22:33
The po-po want you to “lock it or lose it”!Around the holidays, shoppers are particularly vulnerable to parking lot thefts. Everyone has heard a story about a friend or family member who accidently left an unlocked car in a mall parking lot and returned to find their electronics or shopping stolen! This holiday, the Waterloo Regional Police Service expanded…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Waterloo Regional Police Service
Category: Road safety
Date: 4-12-2012 20:37
Anything they need, SickKids has got itIn 2005, Toronto’s SickKids Foundation produced a PSA so memorable it was widely shared by fans on social sites years after the Foundation’s original copyright for usage of the music in the soundtrack had expired…! Check it out below: In “Lean on Me”, doctors and patients (a mix of real…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Sickkids Foundation
Agency: JWT Toronto
Category: Health
Date: 2-11-2012 20:12
Women’s health? #Itspersonal (and funny) in CanadaCoincidentally following the (awesome!) news that classic comedy show SCTV will be ‘rebooted’ for a new generation, here comes a charity campaign that brings out all the nostalgia Canadians have for their favourite Melonville characters… You! with Libby Wolfson was SCTV’s parody of a “women’s issues” community access television show…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Women's College Hospital Foundation
Agency: Entrinsic
Category: Women's Issues
Date: 31-10-2012 21:19
#Stoptober ... It’s like October, without the cigarettes.Recently, Tom wrote about the shift from shocking to positive messaging in old and new anti-smoking campaigns. Here’s another example from the NHS: Stoptober There are a lot of “stop smoking” campaigns out there, but this one has a friendly red ball… NHS is asking people to quit for just…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Smokefree - The National Health Service
Category: Health
Date: 5-10-2012 18:30
CPR Makes You Undead ... #theundeading“Hands-only CPR” proponents around the world have been running some pretty funny campaigns recently, but Heart & Stroke Foundation of Canada is in the running for the most gruesome. CPR Makes You Undead is (an appropriately Halloween-themed!) October campaign culminating in an attempt to break the Guinness World Record for…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Heart and Stroke Foundation of Canada
Category: Health
Date: 5-10-2012 17:50
A True Story is a moving oneIn 2011, Irish couple Mary and Tony Heffernan lost their five-year-old daughter Saoirse to a disease you’ve probably never heard of: Battens Disease is an extremely rare inherited disorder of the nervous system that is almost always fatal. Tragically, Tony and Mary’s three-year-old son Liam is also afflicted. The Heffernans…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Bee for Battens
Category: Health
Date: 14-08-2012 01:32
To survive a mass shooting? Run, hide, fight!Three days after the shooting in Aurora, Colorado, the City of Houston and Mayor’s Office of Public Safety released an often-cheesy (but eminently watchable) six minute video explaining what citizens can do to survive a mass shooting event. While the “action” unfolds, a Hollywood voice-over shares the three most important…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Office of Public Safety and Homeland Security - City of Houston
Category: Violence
Date: 3-08-2012 01:28
In Singapore, nomming shark’s fin is the new no-no!WWF Singapore’s “Say no to shark fin” campaign is showing some traction. A number of hotels in Singapore (including Fairmont, Swissotel The Stamford, Shangri-La and The Fullerton) have joined the Peninsula Hotels group in announcing they will no longer serve shark’s fin soup. Shark’s fin soup is a traditionally featured…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: WWF Singapore
Agency: Fuse Creative Singapore
Category: Animal rights, Corporate Social Responsibility, Environment
Date: 2-08-2012 21:39
Hey blue eyed bitch, what if it was #illegaltobeyou?“No people with brown hair allowed” and “Blue eyed bitch” are two slogans from Kaleidoscope Trust’s #illegaltobeyou, a YouTube and Twitter campaign asking people to consider what life would be like if it was “a crime to be you”. In 78 countries, homosexual acts are illegal, and in five of…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Kaleidoscope Trust
Agency: M&C Saatchi London
Category: Discrimination, Human rights
Date: 31-07-2012 19:49
Nice people always Share the RoadShare the Road is a joint awareness campaign produced by Share the Road Cycling Coalition, CAA, and the Ontario Ministry of Transportation, featuring creative work from Toronto ad agency Top Drawer. Television, radio, print and digital advertisements will run in Ontario, Canada this summer with the support of broadcast and…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Share the Road Cycling Coalition
Agency: Top Drawer
Category: Road safety
Date: 20-07-2012 02:56
It’s a girl, and her odds aren’t goodCanadian Women’s Foundation wants to “stir the pot” and they’re doing just that in the launch of their first national campaign. The cornerstone of “It’s a Girl” is a very to-the-point 30 second spot produced pro bono by DDB Canada and Suneeva: The ad will run across national television station…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Canadian Women's Foundation
Agency: DDB Canada
Category: Women's Issues
Date: 4-07-2012 15:33
No one deserves to die ... Not even hipstersIt’s great to see a non-profit organization’s print campaign go “viral”, and that’s what happened today with Lung Cancer Alliance’s extremely shareable and darkly amusing No One Deserves To Die posters. Variations on these themes below mysteriously appeared this week in bus shelters, phone booths, in transit stations,…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Lung Cancer Alliance
Agency: Laughlin/Constable
Category: Health
Date: 28-06-2012 15:42
Can fashion magazines #KeepItReal?The filmmakers behind last year’s documentary about the portrayal of women in media, MissRepresentation, are building on the movie’s momentum with a campaign targeting the beauty and fashion magazine industry. In partnership with SPARKMovement.org, LoveSocial.org, IAmThatGirl.com and EndangeredBodies.org, #KeepItReal is a 3-day social media push directly asking magazine editors of…
Author: Claire Kerr
Where: Osocio Weblog
Category: Women's Issues
Date: 27-06-2012 21:46
Greenpeace to KFC: You’re No-Good For RainforestsToday’s news that the Indonesian government has forbidden Greenpeace Indonesia to hold rallies criticizing companies and public institutions is the latest update in Greenpeace’s summer campaign against KFC. Greenpeace’s report, “How KFC is Junking the Jungle by Driving Rainforest Destruction in Indonesia”, alleges fast-food companies like KFC are threatening the…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Greenpeace
Category:
Date: 21-06-2012 17:45
The Street House raises the roof on homelessnessThis weekend, Torontonians can tour over 135 historically and culturally significant buildings for the Doors Open festival ... But the most interesting site doesn’t have a roof. Homelessness advocacy agency Raising the Roof is inviting the city to experience The Street House, a cardboard house tucked in an empty alleyway…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Raising the Roof
Agency: Leo Burnett Canada
Category: Homelessness
Date: 26-05-2012 16:06
If you’re ready for zombies, you’re ready for a disaster.I’m pleased to let you know that Day Five of British Columbia’s Zombie Preparedness Week survivor blog contains some happy news: We just got word that the zombies have been destroyed! Something about them being allergic to pollen in the air. Honestly, I wouldn’t be surprised if it was because…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Emergency Info British Columbia
Category: Government
Date: 25-05-2012 19:57
Would you Do The Happy for SickKids?Toronto’s Hospital for Sick Children (popularly known as SickKids) launched a month-long public engagement campaign today encouraging the community to
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: The Hospital for Sick Children (SickKids)
Agency: Oxygen Design Agency
Category: Health
Date: 1-05-2012 17:14
Giant squirrel wreaks mild Canadian-style havocThe latest video in the Public Service Alliance of Canada’s (PSAC) online campaign against cutbacks to the public sector features a giant squirrel gently trashing a science lab. When I first saw these videos I thought the squirrel was representing disease spread by squirrels throughout the Canadian wilderness due to…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: PSAC-AFPC
Agency: Evidently Toronto
Category: Government
Date: 30-04-2012 18:46
In Changing Faces’ “Leo”, the joke’s on youThis short film for Changing Faces was shown in 750 Odeon cinemas across the UK in April. Fans of Downton Abbey will recognize actress Michelle Dockery. Burn victim Leo Gormley plays the title character “Leo”. Click “read more” to see the video. How did you feel after watching this spot?
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Changing Faces
Agency: DDB London
Category: Discrimination
Date: 29-04-2012 23:42
A billion dollar cancer challenge wants you to Believe ItPrincess Margaret Hospital Foundation (PMHF) in Toronto has announced plans to raise one billion dollars in five years. This billion dollar challenge will be the largest fundraising campaign in the history of Canadian health care. Part of the launch includes three television PSAs designed to address the skepticism people may…
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: The Princess Margaret Hospital Foundation
Agency: Young & Rubicam Toronto
Category: Health
Date: 17-04-2012 16:09
Animated worms promote organ donation for Red Cross MexicoIt’s not initially clear what the colorful worms are up to in this spot until you read the snappy tagline at the end of the video.
Author: Claire Kerr
Where: Osocio Weblog
Advertiser: Cruz Roja Mexicana
Agency: PUNGA
Category: Health
Date: 13-04-2012 15:03
