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The leading cause of death among people under 35 is not a diseaseNice artwork but maybe too complicated for bringing the message without reading the copy. The three ads are from the Argentinian Conduciendo a Conciencia, the organisation from relatives of road victims in Santa Fé. “The leading cause of death among people under 35 is not a disease. Drive Safely.”
Author: Marc
Where: Osocio Weblog
Advertiser: Conduciendo a Conciencia
Agency: JWT, Buenos Aires, Argentina
Category: Road safety
Date: 24-05-2013 22:45
Do you want to be remembered? Give blood.Doing something special? Do you want to be remembered as a do-gooder? That’s the idea behind this campaign from the Brazilian Hemorio (Institute of Hematology). “Give blood and be remembered as well.” “Doe sangue E também seja lembrado.” Agency Heads Propaganda made stickers with this copy and glued them on…
Author: Marc
Where: Osocio Weblog
Advertiser: Hemorio (Institute of Hematology)
Agency: Heads Propaganda
Category: Health
Date: 21-05-2013 22:00
Guide dogs are vital for the blindThese ads are made for the Canadian Guide Dog Association Mira. But the style is very European. Because of Erik Vervroegen, the creative director at Publicis and well-known of his work for AIDES and Amnesty International. Of course it’s teamwork but when he is involved something melodramatic or bombastic comes…
Author: Marc
Where: Osocio Weblog
Advertiser: Mira Guide Dog Association
Agency: Publicis, Montréal, Canada
Category: Health
Date: 14-05-2013 23:00
Strategy: Laughing Our Way to a Better WorldAfrica For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
Author: Marc
Where: Osocio Academy
Category: Social Marketing, Strategy, Talks
Date: 12-05-2013 22:30
Long Copy returns with this ad from The Animal Care SocietyHard days for copywriters nowadays. Each message should be as compact as possible. Not for The Animal Care Society, a nonprofit that saves dogs and cats from euthanasia. Rather than using disturbing imagery, they chose to tell the uplifting true story of Betsy, a dog that was actually saved by…
Author: Marc
Where: Osocio Weblog
Advertiser: The Animal Care Society
Agency: kevinandcarl.com
Category: Animal rights
Date: 11-05-2013 15:15
Brighten up the world with ‘Good Morning’This is a great new project from Martijn van Osch: Goodmornings. The place for you to share and enjoy goodmornings with the whole world. A team of 16 people from the Netherlands made this happen. Their goal : brighten up the world. Good morning! Bonjour! Buenos días! Guten Morgen! Bom…
Author: Marc
Where: Osocio Weblog
Category: Activism, Health, Social aid
Date: 7-05-2013 22:30
Yellow umbrellas to shelter from the stormEvery three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home. That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the…
Author: Marc
Where: Osocio Weblog
Advertiser: Coalition for Children, Youth and Families
Agency: Serve Marketing
Category: Abuse, Homelessness, Social aid
Date: 7-05-2013 22:00
The First Global Pedestrian Safety Campaign: Make Walking Safe #roadsafety #walksafeThis is the first global campaign about pedestrian safety. Launched today because it is the beginning of the UN Global Road Safety Week (6-12 May). It is made by Fabrica, the Benetton Group communications research centre. It was commissioned by the World Health Organization, the lead health agency of the…
Author: Marc
Where: Osocio Weblog
Advertiser: World Health Organization
Agency: Fabrica
Category: Road safety
Date: 6-05-2013 19:45
The anti-drug ads from PETAIt’s a historic day. The day that PETA came with ads without nudity. It’s about horses. And drugs. In the year in which we are ashamed about Lance Armstrong. And there is more which we should be ashamed: horse racing. These new ads are made for PETA’s mobile billboard and…
Author: Marc
Where: Osocio Weblog
Advertiser: PETA
Category: Animal rights, Drugs
Date: 2-05-2013 22:45
No text is worth the riskIs it the time of the year? This is the third ‘don’t text while driving’ campaign within a week. And a completely different approach to the “text and walk” or “morgue photos”. This campaign is from Brazil. Made for Dinisa, a local car sale and after-sale company.
Author: Marc
Where: Osocio Weblog
Advertiser: Dinisa
Agency: PS10, Rio de Janeiro, Brazil
Category: Road safety
Date: 1-05-2013 22:30
Design ActivistsAuthor: Marc
Where: Osocio Links
Category:
Date: 30-04-2013 23:03
The cliffhanger, literally, in organ donationThe decision about donating organs is like a cliffhanger. In this short film two middle-aged friends talk about the decision whether they want to donate their organs or not. They have lost control of their car and find themselves on the edge of a cliff. The long version of the…
Author: Marc
Where: Osocio Weblog
Advertiser: Federal Office of Public Health Switzerland
Agency: stories
Category: Health
Date: 30-04-2013 16:30
The Great Plastic PurgeMotion design studio, leftchannel, was recently commissioned by the Natural Resources Defense Council (NRDC) to produce an animated short about marine plastic pollution. The video serves as a call for action alerting individuals, companies and governments to the devastating effects of plastic pollution in our oceans. The animation outlines how…
Author: Marc
Where: Osocio Weblog
Advertiser: Natural Resources Defense Council (NRDC)
Agency: leftchannel
Category: Environment
Date: 28-04-2013 22:00
The power of photography: Don’t Text And DieThis new campaign from OVK (de vereniging van Ouders van Verongelukte Kinderen / Parents of Road Victims) isn’t very exuberant and modern. The power is all done with great photography. The kind of images you pick unconsciously while on the road. And that is exactly the intention. Because you should…
Author: Marc
Where: Osocio Weblog
Advertiser: OVK (de vereniging van Ouders van Verongelukte Kinderen / Parents of Road Victims)
Agency: Happiness Brussels
Category: Road safety
Date: 27-04-2013 22:15
Supporting vulnerable kids with the Vine mantraThe new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop. The attempts from the British Kids Company demonstrate it. It’s perfect for low budget campaigns thus for small charities. Kids Company has launched this new campaign to raise awareness…
Author: Marc
Where: Osocio Weblog
Advertiser: Kids Company
Category: Abuse, Health, Poverty, Social aid
Date: 22-04-2013 23:30
Desperate message from Sea ShepherdGreat visuals with a desperate message from the marine conservation organization Sea Shepherd Conservation Society (SSCS). “More than 2,000 seals slaughtered every day. More than we can save.”
Author: Marc
Where: Osocio Weblog
Advertiser: Sea Shepherd Conservation Society (SSCS) Brazil
Agency: Heads, Rio de Janeiro, Brazil
Category: Animal rights
Date: 22-04-2013 22:00
Swipe and Be BlessedAnd that’s not a sarcastic headline. This is one the best and charming religious fundraising campaigns ever. It combines the Sign of the Cross with donating. Both very common for the target audience. Try it yourself. It’s the typical smartphone move. But it works on a pc also. (Also available…
Author: Marc
Where: Osocio Weblog
Advertiser: Catholic Church of Montreal
Agency: DentsuBos
Category: Fundraising, Religion
Date: 21-04-2013 22:00
The Winners of the 2013 DoGooder Video AwardsOur friends at See3, together with YouTube, NTEN and Cisco, have announced the 2013 DoGooder Video Awards Winners. The DoGooder Video Awards is their yearly event highlighting the best in nonprofit video communication. Voting is public on YouTube. There are four categories. The winning videos in each category is featured…
Author: Marc
Where: Osocio Weblog
Category: Awards
Date: 13-04-2013 22:45
Waiting for Life with the YouTube Progress BarNice animation made by Heads Propaganda for the Brazilian Hemorio (Institute of Hematology). It is about the importance of blood donation. The use the YouTube progress bar creating a link between the waiting time and the importance of getting blood to those who need it. In the video, the blood…
Author: Marc
Where: Osocio Weblog
Advertiser: Hemorio (Institute of Hematology)
Agency: Heads Propaganda
Category: Health
Date: 11-04-2013 22:30
Andrea asks Sharon Stone to turn up his voiceMarch 21 was World Down Syndrome Day. In the lead up to that day the Italian Coordown Onlus organised a great campaign entitled #DammiPiùVoce (Turn up my voice). On http://www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a donation. Not money: they asked for a video. A video…
Author: Marc
Where: Osocio Weblog
Advertiser: Coordown
Agency: Saatchi & Saatchi
Category: Ableism
Date: 11-04-2013 22:00
A Bittersweet Story of HeartsA story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the story of a great, undying love, and simply shows…
Author: Marc
Where: Osocio Weblog
Advertiser: Schweizerische Herzstiftung - Swiss Heart Foundation
Agency: Stories
Category: Health
Date: 10-04-2013 22:20
Nonprofits in the full glare on Times SquareTime Square in New York is one of the most famous advertising spots. The Bank of America is one of the advertisers with their own spot. Last weekend the bank used its Times Square billboard to feature its partnership with 12 of their nonprofit partners. In this post you see…
Author: Marc
Where: Osocio Weblog
Category: Corporate Social Responsibility
Date: 10-04-2013 21:30
Crowdsourcing with Vine #SixSecondsAgainstAidsThis is the prelude to a new campaign from the German Jugend gegen AIDS / Youth against AIDS. The idea is simple. They want you to use the new and populair app Vine. With Vine you can make six-second video loop. The modern equivalent of the Animated Gif. Crowdsourcing and…
Author: Marc
Where: Osocio Weblog
Advertiser: Jugend gegen AIDS / Youth against AIDS
Category: Health
Date: 9-04-2013 22:00
Bowel cancer. Don’t take a chance. Test Your Poo.Bowel cancer is the third most common cancer in Scotland, but when detected at an early stage it’s highly treatable - nine out of ten people survive if it’s caught early. That’s why NHS and Healthier Scotland came with this new campaign. The target audience are younger folks to tell…
Author: Marc
Where: Osocio Weblog
Agency: The Leith Agency
Category: Health
Date: 8-04-2013 21:15
Urgent request: Please behave as Putin comes along in AmsterdamSmart campaign from Amnesty International broadcasted on the Dutch television in the run-up to the visit from Russian President Putin to Amsterdam. Translated transcript: Urgent request. On Monday, April 8, the Russian President Putin visits Amsterdam. This visit is on a friendly basis. We therefore ask everyone to avoid the…
Author: Marc
Where: Osocio Weblog
Advertiser: Amnesty International Netherlands
Agency: BVH
Category: Gender issues, Human rights, Media
Date: 6-04-2013 21:30
Marriage Equality: 28 campaign videosMarriage Equality was, and still is, big news in the USA. Because of Proposition 8 and ‘Defense of Marriage Act’. We at Osocio are strong defenders of Marriage Equality and we know there is long way to go. Remember that there are only 11 countries in the world where same-sex…
Author: Marc
Where: Osocio Weblog
Category: Discrimination, Gender issues
Date: 2-04-2013 22:45
To this day: Impressive storytelling about the trauma of bullyingThis perfect combination of storytelling, poetry and animation is online since Feb 19 and got over 7,6 million viewers on YouTube. It is a project from Canadian Poet, Author and Performer Shane Koyczan. “To This Day is a project to further explore the profound and lasting impact that bullying can…
Author: Marc
Where: Osocio Weblog
Category: Abuse, Violence
Date: 1-04-2013 21:30
Food Fight - Fight against food wasteEvery Scandinavian wastes 50 kgs of food per year. Christoffer Åhlén and Chelsea Frangie, two Miami Ad School graduates have suggested a solution by introducing an app where you can see what you have in your fridge - just by entering the supermarket card number. At Scandinavia’s biggest supermarket chain,…
Author: Marc
Where: Osocio Weblog
Category: Corporate Social Responsibility, Environment
Date: 30-03-2013 22:30
Al Gore pull the economic cardThis is the latest video form the Climate Reality Project. Al Gore pull the economic card instead of talking about the quality of our lives. It is all about our money these days and I think it’s a smart strategic move from the Reality Project. Talking about our economy will…
Author: Marc
Where: Osocio Weblog
Category: Environment
Date: 30-03-2013 22:00
Cinema test atext
Author: Marc
Where: Osocio Cinema
Category: Animal rights
Date: 28-03-2013 00:18
Cinema test otext
Author: Marc
Where: Osocio Cinema
Category: Animal rights
Date: 27-03-2013 23:56
cinema testtext
Author: Marc
Where: Osocio Cinema
Category: Animal rights
Date: 27-03-2013 23:33
Nobody can live with Swiss chocolateSwiss chocolate is the best, say experts. And that opinion is about the final product. The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations. Swiss chocolate companies and dealers are implicated in this, according to the…
Author: Marc
Where: Osocio Weblog
Advertiser: Die Erklärung von Bern
Category: Corporate Social Responsibility, Human rights, Developing World
Date: 25-03-2013 22:45
The Exhibition that Shouldn’t ExistGreat online experience from Control Arms: The Exhibition that Shouldn’t Exist. The exhibition doesn’t have an artist and it isn’t art. It portraits the reality of the irresponsible arms trade around the world. The exhibition will be presented in Lisbon in the central hall of the Electricity Museum and it…
Author: Marc
Where: Osocio Weblog
Agency: Leo Burnett Lisbon
Category: Human rights, Peace & Conflicts
Date: 25-03-2013 20:30
Mehndi against violence in marriagesGreat artwork made for Maitri India. Great use of Mehndi, the skin decoration which is practiced mainly India and Nepal. “Most cases of violence in marriages go unnoticed.”
Author: Marc
Where: Osocio Weblog
Advertiser: Maitri India
Agency: Makani Creatives, Mumbai, India
Category: Abuse, Violence, Women's Issues
Date: 25-03-2013 19:45
Harlem Shake done wrongUsing a hype for awareness can be smart. We saw that in the Parkinson’s Disease version of Harlem Shake. The video below is another Harlem Shake version. It is from the French Red Cross trying to tell the horror of bad sanitation and contaminated water. It looks quite forcibly. Like…
Author: Marc
Where: Osocio Weblog
Advertiser: Croix-Rouge France
Category: Health, Developing World
Date: 24-03-2013 21:00
Farmageddon: World’s first online drought hits Farmerama #WorldWaterDayEverything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every…
Author: Marc
Where: Osocio Weblog
Advertiser: The United Nations Food and Agriculture Organization (FAO)
Agency: Saatchi & Saatchi Frankfurt
Category: Health, Poverty, Developing World
Date: 22-03-2013 20:20
Use your birthday for change #WorldWaterDayOf course charity: water comes with a campaign on World Water Day. Access to clean water for everyone is their business. “Today is World Water Day. Pledge your next birthday for clean water.” There are still 800 million people in the world who don’t have access to clean drinking water,…
Author: Marc
Where: Osocio Weblog
Advertiser: charity: water
Category: Health, Poverty, Developing World
Date: 22-03-2013 14:30
Finally a good Infographic: World Water DayI’m not a big fan of today’s infographic trend. 1 meter high visuals with meaningless graphics comes as a virus. With data which can be told in a few sentences. Therefore I was pleasantly surprised by this infographic from Able Skills, a Construction Training firm. It’s made for Wolrd Water…
Author: Marc
Where: Osocio Weblog
Category: Health, Poverty, Developing World
Date: 21-03-2013 22:30
Does Farting Socially Make it Okay?Tom wrote 2 years ago: Fart jokes are the oldest form of humour known to man. And it is used in social advertising a couple of times. Like in this new ad from the Canada’s Ministry of Health: Quit The Denial. It’s about social smoking. Those two words are often…
Author: Marc
Where: Osocio Weblog
Category: Drugs, Health
Date: 18-03-2013 22:15
Does what we wear define who we are?Nice student work made for Amnesty International. It’s is made by Daniel Blomberg, Irene Aroney and Annie Elfstrom, students from the Video Storytelling-class at the Miami Ad School San Francisco. “Does what we wear define who we are? Help us stop discrimination and make a real difference to peoples lives.”…
Author: Marc
Where: Osocio Weblog
Category: Discrimination, Human rights
Date: 15-03-2013 22:45
Mad Sausage!There are roughly two popular styles to promote vegetarianism. The PETA way: showing hooters because vegetarianism makes you beautiful and horny. The other way is a funny video always ending with horrible pictures about factory farming. This new campaign is from the second category. It’s funny and I like it.…
Author: Marc
Where: Osocio Weblog
Advertiser: Mad Sausage
Category: Animal rights
Date: 12-03-2013 23:20
International Fundraising Congress (IFC) 2013The International Fundraising Congress (IFC) is the world’s leading conference on fundraising. Established in 1981, it attracts around 1,000 participants from almost 60 countries. The conference will focus on strengthening current and future fundraising leaders by giving you access the best thinking in fundraising from around the world, and also…
Author: Marc
Where: Osocio Agenda
Category:
Date: 10-03-2013 00:09
Six week workshop: Impact! Design for Social ChangeTo remain competitive, corporations are looking for innovation and impact in the area of social change as it relates to their businesses. Nonprofits are seeking new ways to support their constituencies through design strategy. This six-week summer intensive will introduce participants to the growing field of design for social advocacy.…
Author: Marc
Where: Osocio Agenda
Category:
Date: 9-03-2013 23:56
Design Ignites Change: Social Impact WorkshopThe Design Ignites Change Social Impact Workshop focuses on how to conceive, develop, fund and execute projects for social change. It will be led by Mark Randall, founder of Worldstudio and Shana Dressler, founder of Social Innovators Collective in collaboration with Domaine de Boisbuchet. Many design, communication and architecture professionals…
Author: Marc
Where: Osocio Agenda
Category:
Date: 9-03-2013 23:42
A classical approach to the flashmob: FlashwaltzStudents from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem.
Author: Marc
Where: Osocio Weblog
Agency: CRC Media Team
Category: Culture, Health
Date: 8-03-2013 20:00
Design Ignites Change | AIGA: Professional FellowshipApply for seed funding to get your innovative change-making idea off the ground and receive professional advice to help turn your project into a reality. Are you a creative professional with a concept that has the potential to ignite positive change? If so, you may be eligible to submit an…
Author: Marc
Where: Osocio Agenda
Category:
Date: 7-03-2013 23:50
Blue Balls on a Safe Sex MissionWhat is this? A campaign video? Not the usual one. It is a nice attempt to watch it from a different perspective. The Blue Balls team: “There are safe-sex PSAs, and then there’s “The Blue Balls Blues.” Rather than conjure up fears of STDs and unwanted pregnancies, we’ve introduced an…
Author: Marc
Where: Osocio Weblog
Category: Health
Date: 5-03-2013 22:00
Don’t bother the people at the moviesThis case study is about a campaign done in German cinemas by homeless charity fiftyfifty. They let people experience how homeless people feel in winter - live at the movies. Music by Daniel Mustard perfoming ‘Creep’.
Author: Marc
Where: Osocio Weblog
Advertiser: fiftyfifty
Agency: Havas Worldwide, Düsseldorf
Category: Homelessness
Date: 4-03-2013 22:45
There is enough food for everyone #IFIt’s a simple equation. There is enough food in this world for everyone. And even a child can explain that it should be distributed fairly. That is the idea behind the new campaign ‘Enough Food for Everyone IF’. It is the largest coalition of its kind in the UK since…
Author: Marc
Where: Osocio Weblog
Advertiser: Enough Food for Everyone IF
Category: Poverty, Developing World
Date: 3-03-2013 17:30
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