Osocio NL

Search Results


Your search keyword(s): 5 | Total Search Results: 30

The Product that Thrills is the Product that Kills
Although not as controversial as a recent French anti-smoking campaign aimed at young people that equated smoking with forced oral sex, this fake ad from The Truth campaign is designed to get attention.  This ad was created ten years ago as part of a series that also shows fake ads…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: The Truth
Agency: Crispin Porter + Bogusky
Category: Health
Date: 24-03-2010 21:47


Nothing’s Fair about Cervical Cancer
This switcheroo ad that appears at first to be a perfume advertisement ran during the Oscar ceremony directs.  At the end of the spot, viewers are directed to HelpPreventCervicalCancer.com, but there was another twist as well. The ad displays a glittering perfume bottle in front of an entranced woman woman,…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: GlaxoSmithKline
Category: Women's Issues
Date: 24-03-2010 21:08


Smokescreen Uses Alternate Reality Game Format
Smokescreen is an alternate reality game that is “not promoting a product or show,” because “its goal is to illustrate the threats, dangers and opportunities of life online” by drawing players from a younger demographic into short fifteen-minute missions that demonstrate risks to privacy and security of the Internet.  Designers…

Author: Liz Losh
Where: Osocio Weblog
Agency: Six to Start
Category: Education
Date: 10-11-2009 19:32


Sinead’s Hand in Marriage
This campaign from Ireland’s Marriage Equality asks the question “What if you had to ask four million people to marry someone?”

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Marriage Equality
Category: Gender issues
Date: 18-10-2009 20:49


Ecoimagination
  This doesn’t really count as social advertising, because it is sponsored by General Electric, which is known for backing the industrialization and commodity culture that has helped get us into our present climate disaster.  In Hijacking Sustainability, fellow MIT Press author Adrian Parr argues that this form of advertising…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Ecomagination (General Electric)
Category: Environment
Date: 17-05-2009 20:01


Queen for a Day
There’s another controversial spokesperson for a social advertising campaign in the United States this month.  Beauty pageant contestant Carrie Prejean, who is currently Miss California but feels that she was slighted for the grander Miss America title because of remarks that she made against same sex marriage, is the new…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: National Organization for Marriage
Category: Gender issues
Date: 17-05-2009 17:50


Abstinence Makes the Heart Grow Fonder
In the United States there has been considerable mockery of the choice of Bristol Palin, the child of former Republican vice presidential candidate Sarah Palin, who is also an unwed teenage mother, as the spokesperson for a national abstinence campaign run by the Candie’s Foundation.  The fact that Palin’s daughter…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: The Candies Foundation
Category: Women's Issues
Date: 17-05-2009 16:47


Xavier and Michael
In California marriage equality advocates are planning to air a number of public service announcements like this one directed by documentary filmmaker Gina Levy to make the argument that the “pro-family” rhetoric of those who supported the state’s ban on gay marriage rings particularly hollow for those who adopt children.

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Power Up
Agency: Get to Know Us First
Category: Gender issues
Date: 10-03-2009 05:02


Get to Know Me First
Filmmaker Gina Levy is working with GetToKnowMeFirst.org, a website that advocates for marriage equality by putting a “face on the issue” with five 30-second commercials to air during inauguration week in the United States.  In an effort to overturn Proposition 8 in California and a number of other anti-gay initiatives,…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Get to Know Me First
Agency: POWER UP!
Category: Politics
Date: 27-12-2008 22:36


The Red Cross and Gaming
National chapters of the Red Cross have begun experimenting with online games in order to attract younger donors and volunteers to philanthropy.  In the Netherlands, The Red Cross Game encourages online players to engage with a number of virtual public health and safety crises involving first an earthquake in Argentina…

Author: Liz Losh
Where: Osocio Weblog
Category: Developing World
Date: 27-12-2008 22:06


Partnership for a McCain-Free White House
This mock-PSA from the Partnership for a McCain-Free White House plays with a lot of conventions about social marketing and non-profit campaigns and borrows directly from the language and visual style of the Partnership for a Drug-Free America in encouraging intergenerational dialogue and tough love confrontation.

Author: Liz Losh
Where: Osocio Weblog
Advertiser: MoveOn
Category: Politics
Date: 17-10-2008 01:58


Marriage Equality
As a resident of the state, it has been gratifying to see the high-profile media presence of the marriage equality movement in California, Let California Ring, which makes a number of traditional values appeals with its print and television ads.  This week, between coverage of the Olympics, the video above…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Let California Ring
Agency: DDB Seattle
Category: Gender issues
Date: 24-08-2008 20:05


Condom Ringtones
As part of its campaign to raise consciousness about HIV/AIDS prevention in India, the BBC has launched condomcondom.org, where visitors can download a catchy a cappella ringtone for their mobile phones that consists of nothing but tuneful repetition of the word “condom.”

Author: Liz Losh
Where: Osocio Weblog
Advertiser: BBC World Service Trust
Category: Health
Date: 23-08-2008 21:44


Race Against Global Poverty
Race Against Global Poverty is a new online game in which children are encouraged to complete multiple-choice questions about poverty and philanthropy in order to help their animated animal avatar “win” a race that also involves minigames, such as one about collecting water from a pump.  Unfortunately, like so many…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Department for International Development
Category: Poverty
Date: 30-07-2008 20:45


Who Is Offended?
During the past year, there have been two high-profile cases of public backlash against social advertising campaigns in North America: one about mental illness and one about breast cancer.  The two cases are very different, but they point to some of the challenges in message-creation for government agencies, NGOs, and…

Author: Liz Losh
Where: Osocio Weblog
Category: Discrimination
Date: 30-07-2008 19:31


In the Moment
  Find more videos like this on In The Moment West Hollywood’s WeHoLife.org is sponsoring a new online soap opera about HIV prevention, which is aimed at young men who may assume that the AIDS epidemic is over.  As The Los Angeles Times explains in “Gay online soap opera has…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Los Angeles Gay and Lesbian Center
Agency: Dave O'Brien
Category: Health
Date: 11-07-2008 18:54


What You Won’t See In the United States
This sample public service announcement by documentary filmmaker Gina Levy would never run in the United States.  Four-letter words aside, the use of actual drug addicts rather than actors is generally taboo in U.S. broadcast markets.  What explains this prohibition? The other interesting thing about this clip is how this…

Author: Liz Losh
Where: Osocio Weblog
Agency: Gina Levy
Category: Drugs
Date: 19-06-2008 17:46


Pos or Not
MTV’s Pos or Not? uses a hot-or-not style interface to encourage players to guess if the person in the photo is HIV positive or not. Unlike overly easy online games, such as ID the Creep about sexual predators, it isn’t simple to figure out the underlying algorithm of posornot.org, which…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Kaiser Family Foundation
Agency: Florida Interactive Entertainment Academy
Category: Health
Date: 11-06-2008 06:53


Deliver the Net
Unfortunately, Deliver the Net is a much less engaging computer game that does little to publicize the coming of World Malaria Day or raise money for much-needed malaria nets from donors in developed countries.  Games offer ways to model complicated scenarios, get people to think critically about rules and value…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: United Nations Foundation
Agency: Biro Creative
Category: Health
Date: 21-04-2008 07:41


Hush
A videogame about the genocide in Rwanda, “Hush,” uses an initially very understated approach to sensitize players to the consequences of ethnic violence. As Ian Bogost points out in Gamasutra, its creators chose “to focus on a singular, personal experience as a solitary approach to the topic of genocide.”  The…

Author: Liz Losh
Where: Osocio Weblog
Agency: Jamie Antonisse
Category: Peace & Conflicts
Date: 21-04-2008 07:24


Teen Dating Violence Game Challenge
The 2008 Life. Love. Game Design Challenge is seeking entries from designers for games playable in Flash 9 that “educate about Teen Dating Violence without using Violence in the game itself.”  The sponsoring organization is Jennifer Ann’s Group, which commemorates the life of Jennifer Ann Crecente, a Texas high school…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Jennifer Ann's Group
Category: Violence
Date: 7-03-2008 23:48


Pepsi Superbowl Ad
In the United States, big-budget Superbowl commercials rarely feature social marketing messages, but this humorous ad from Pepsi has been much discussed in the deaf community, generally in positive terms.  As message marketing, it also cleverly uses the strategy of silence to stand out from the other high-volume broadcast ads…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Pepsi EnAble
Agency: BBDO
Category:
Date: 18-02-2008 23:29


Casa Family Day
President George W. Bush and former First Lady Barbara Bush are featured in new public service announcements for Casa Family Day, a group that advocates the educational and public health benefits of families sitting down and sharing the evening meal together.  Although many American social scientists see a correlation between…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Casa Family Day
Category: Gender issues
Date: 15-02-2008 04:35


Unscrew America
Unscrew America is a new campaign designed to persuade U.S. households to adopt greener practices on a day-to-day basis, starting with more energy-efficient lightbulbs.  A bells-and-whistles interactive website showcases innovative Flash programming and a sensory overload approach. Of course, for social advertisers, the question is whether or not a low-tech…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Unscrew America
Agency: GSD&M
Category: Environment
Date: 15-02-2008 03:59


Ecosystem Games
Two very different downloadable games developed by not-for-profit interests are making comparable arguments in favor of environmental consciousness-raising: the educational game WolfQuest, developed by the Minnesota Zoo, and the independent satiric political game Harpooned: Japanese Cetacean Research Simulator..  Both animal-centered games feature digital blood as part of the play experience,…

Author: Liz Losh
Where: Osocio Weblog
Category: Animal rights
Date: 24-01-2008 02:54


The Art of Quitting
The Art of Quitting is a website created and maintained by artists for posting art intended to inspire smokers to quit.  Unlike many other forms of social advertising, organizers emphasize the non-judgmental character of their public rhetoric and the fact that many of them continue to smoke despite their best…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: The Art of Quitting
Category: Health
Date: 9-01-2008 05:55


Life is Too Good
The big story in social advertising this month is the launch of a major HIV/AIDS public health campaign by the China Ministry of Health in conjunction with the United Nations.  The campaign includes Public Service Announcements on television produced by Academy Award-winning documentary filmmakers Ruby Yang and Thomas Lennon. 

Author: Liz Losh
Where: Osocio Weblog
Advertiser: United Nations Development Programme
Agency: The China AIDS Media Project
Category: Health
Date: 22-12-2007 01:31


Constance
This hip hop song—by Mr. J. Medeiros—has been out for a while, but the I am Constance campaign against sexual trafficking in the Philippines and child exploitation on the Internet is asking visitors to “Share Your Story” here.

Author: Liz Losh
Where: Osocio Weblog
Category: Abuse
Date: 9-12-2007 09:31


Don’t Pass Gas
A new American anti-smoking campaign uses implied fart jokes to raise consciousness about the dangers of second-hand smoke to family members.  

Author: Liz Losh
Where: Osocio Weblog
Advertiser: Don't Pass Gas (The Legacy Foundation)
Agency: Crispin Porter + Bogusky
Category: Health
Date: 4-12-2007 17:06


Free Rice
The United Nations World Food Program has a new online game called Free Rice that combines two very different advertising messages: 1) charitable giving can be painless and 2) “wasted” time can be made productive.  Visitors to the website practice improving their vocabulary with multiple choice quizzes.  (I made it…

Author: Liz Losh
Where: Osocio Weblog
Advertiser: United Nations World Food Program
Category: Poverty
Date: 28-11-2007 01:00









Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.