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corporate social responsibility (1), United States (1), Campbell's (1), brands (1), Band-Aid (1), BBDO (1), autism (1)

Autism message speaks through brand ads in brilliant CSR partnership

Posted by Tom Megginson | 28-04-2014 17:30 | Category: Health

Autism message speaks through brand ads in brilliant CSR partnership

The hardest thing for a PSA to do is to stand out in a crowd of commercial ads that are much better funded, placed and produced. BBDO NY and charity Autism Speaks decided instead to follow the classic advice “if you can’t beat ‘em, join ‘em.”

This series of ads begins with a PSA, then continues through ads by major consumer brands Band-Aid, Campbell’s and AT&T. Please, try to forget the unfortunate spoiler line in the intro, and try to imagine yourself seeing this commercial break while watching CNN (on which it premiered):

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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