Taglist for africa

Entries tagged with 'africa' have also been tagged with:
Norway (3), SAIH (3), Humor (3), Spoof (3), Stereotypes (3), Oxfam (2), Aid (1), Development (1), South Africa (1)

DJ Man Focus : Innovating Youth Hold The Future

Posted by Monica Brasov-Curca | 14-03-2014 17:51 | Stories | Category: Developing World

Kevin is a 15 year old kid from Sierra Leon. Anyone can look at his situation and say he is:  impoverished, lacking or in need… BUT none of these actually describe him.

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Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.

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Playing with fundraising stereotypes: Let’s save Africa!

Posted by Marc van Gurp | 8-11-2013 15:00 | Category: Fundraising, Developing World

SAIH: Playing with fundraising stereotypes: Let's save Africa!

Meet Michael, the fundraising actor.

They did it again. SAIH, the Norwegian Students and Academics International Assistance Fund, surprised us last year with Africa For Norway, the funniest campaign from 2012.
It was a campaign of criticism on the fundraising stereotypes.

With the new campaign launched today they go one step further. Let’s Save Africa! -gone wrong, is full of the most classic stereotypes in fundraising campaign videos, a way of communication which SAIH means should change.
The video indicates the beginning of a campaign, which will end with the announcement of two awards, December 3rd. It’s The Golden Radiator Awards and Rusty Radiator Awards.

Anja Bakken Riise, president of SAIH: “Stereotypes harm the dignity of the people portrayed and cause people watching to become apathetic towards what is going on in the world. With the Rusty Radiator-Awards, we want to push towards more creativity and innovation in the communication by organisations because we believe it will increase people’s attention, knowledge and engagement. “

In the Rusty Radiator campaign, an international jury has nominated what they view as examples of some of the worst and the best fund-raising campaigns. The jury consists of five individuals with different expertise on informational work.

The nominees for the Rusty Radiator are:
50 Cent / Street King Energy, Plan Norway, Child Fund and UNICEF USA.

All nominees and voting is found here.

Must read: Strategy: Laughing Our Way to a Better World.

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Table football fundraising

Posted by Marc van Gurp | 5-09-2013 22:29 | Category: Fundraising, Sport, Developing World

MISEREOR Africa Kicker

The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game.

The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.

When players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.
Companies can rent the Table Football.

More at Africa Kicker.

More campaigns from MISEREOR:
- Move it with €2
- Courage in action - Mut zu Taten
- Falling letters
- Drive the Mobilombo
- War leaves many scars

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We are an African species

Posted by Tom Megginson | 4-06-2013 18:52 | Category: Government


That’s the message of this celebratory ad put out by the State Government of Bahia, Brazil, to celebrate Africa Day (May 25).

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Strategy: Laughing Our Way to a Better World

Posted by Marc van Gurp | 12-05-2013 22:30 | Academy | Category: Social Marketing, Strategy, Talks

Africa For Norway: Laughing Our Way to a Better World. Saih.

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said.
Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona.

It’s Radi-Aid vs Oh Dear.
“By turning the tables the spoof video has sparked a lot of debate and self-reflection in both media and development organization.”

Sindre Olav is Human Rights campaigner for Saih and africafornorway.com. He is a self-trained communication professional and wrote his master’s thesis on religion and development. One of Sindre’s mantras is why creativity and humor is key to getting people involved in the fight for human rights. He believes that the repeat portrayal of negative images often creates apathy and a feeling of hopelessness.

The TEDx talk from Sindre Olav:

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Beautiful illustrations to fight against malaria

Posted by Simon Beyrand | 29-04-2013 10:48 | Category: Health, Developing World

According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:

Print 1: Mother


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Help BBC and WaterAid ship a well to Africa

Posted by Tom Megginson | 1-04-2013 15:17 | Category: Developing World

Charlie Dimmock and Tommy Walsh: Help BBC and WaterAid ship a well to Africa

Charlie Dimmock and Tommy Walsh of BBC TV’s Ground Force gardening show have teamed up to build a well and ship it to Africa for WaterAid.

Watch the video here:

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Oxfam – let’s make Africa famous for…

Posted by Reuben Turner | 3-01-2013 17:49 | Category: Poverty, Developing World

I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls?
Have a look and see what you think.

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