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Taglist for Alzheimer

Entries tagged with 'Alzheimer' have also been tagged with:
Canada (5), Netherlands (4), StoryCorps (1), NPR (1), British Columbia (1), Israel (1), Storytelling (1), Belgium (1), Topical ad (1)

Zeitgeist 2014: An Alzheimer’s Year In Review

Posted by Marc van Gurp | 14-12-2014 22:00 | Category: Health

Zeitgeist 2014: An Alzheimer's Year In Review

How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December Annual Reviews. Unexpected images that you think that doesn’t belong to the past year.

“You are now experiencing what it’s like to have Alzheimer’s disease.”

Last year, the foundation also surprised us all with a good viral.

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A Marriage to Remember

Posted by Marc van Gurp | 21-09-2014 09:00 | Stories | Category: Elder Issues, Health

This intimate portrait is about Pam White. At the age of 61 she was given a diagnosis of early-onset Alzheimer’s disease. She had a fine and good life with her husband and three children.
Filmmaker Banker White discovered through this documentary the power of the marriage of his parents.

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Alzheimer’s patients as news editors

Posted by Marc van Gurp | 21-08-2014 19:00 | Category: Health, Media

This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease.
Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute.

On World’s Alzheimer’s day these memories were published in cooperation with the leading newspapers with front pages featuring news from the past.
Also, the news on the TV stations were substituted with news from the past.

The main message: “This is the latest news for people with Alzheimer’s”.

The video below is the case study.
According to Nielsen media research, the campaign reached 68% of the Macedonian population. And the following month the number of the visits for medical advice increased by 215%.

Alzheimer’s patients as news editors in Macedonia.

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Posted by Marc van Gurp | 14-12-2013 12:45 | Stories | Category: Elder Issues

“So what shall we talk about at the present? How good it is.”

This short film from Director Eliot Rausch is an amazing and heartbreaking piece of work about the early stages of Alzheimer’s disease.
Talking about this terrible disease is difficult. There is no cure. It’s a grueling process to the point of death.
And what the man says in the film: “When you lose your memory you lose yourself”.

See the Behind the Scenes after the break.

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The best topical ad of the year is made from chocolate. And is about Alzheimer.

Posted by Marc van Gurp | 5-12-2013 17:45 | Category: Elder Issues, Health

The best topical ad of the year is about Alzheimer

It’s the Sinterklaas celebration today in the Netherlands [Wikipedia]. And one of the traditional gifts is his figure made from chocolate.
The Dutch Alzheimer Foundation came with a very special version of this gift.
Unwrapping the gift is the same what alzheimer’s patients experience every day. Unwrapping brings them the easter bunny feeling.

The text on the unwrapped gift: Alzheimer’s patients have to deal with this feeling daily.
Very subtle. And brilliant!

It’s one the best examples of topical advertising. Which can be described as ‘situation relevant’ advertising. React to a major current news event.
It isn’t used very often in social advertising. I’m glad I found this brilliant example. And love to see more from our industry.

The agency or creative behind this idea is unknown. Please contact us if you know more.

Update: see the video here.

BTW: a study says that chocolate may help keep the brain healthy.

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Storytelling: Not so long ago we called it oral history #ListeningIsAnActOfLove

Posted by Marc van Gurp | 27-11-2013 21:30 | Category: Media

StoryCorps: Listening Is an Act of Love

For a non-American, it was a pleasant experience to discover StoryCorps. I found this animated storytelling on Vimeo recently. And found out that StoryCorps started recording stories long before it became a new trend in marketing.
Real stories like this one from Gweneviere Mann.

She lost her short-term memory, following surgery to remove a brain tumor, she was forced to navigate life in a new way. But she wasn’t alone. With the support of her boyfriend, Yasir Salem, Gweneviere found she could tackle the challenges her condition threw her way—and a few more.

Since 2003, StoryCorps has collected and archived more than 45,000 interviews with nearly 90,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our weekly broadcasts on NPR’s Morning Edition and their website.

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Alzheimer’s ad shows a life in brain scans

Posted by Tom Megginson | 12-12-2012 21:41 | Category: Fundraising


This PSA for the Alzheimer Society of BC is simple, beautiful and moving:

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The feeling an Alzheimer’s patient experiences daily

Posted by Marc van Gurp | 20-11-2012 20:00 | Category: Elder Issues, Health

The feeling an Alzheimer's patient face daily

This is the latest campaign video from Alzheimer Nederland, the Dutch Alzheimer Society. You don’t have to understand Dutch to know what it is about.
Just look what is happening with the woman on the left. Her facial expression…

“Help Alzheimer overcome. Then nobody needs to lose himself.”

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Can we make jokes about Alzheimer’s?

Posted by Marc van Gurp | 15-04-2012 12:09 | Category: Elder Issues, Health

I’m an lover of Flemish humor in advertising, I’ve said that many times before. And Belgium agency Mortierbrigade used this style again in their latest spot for the Vlaamse Alzheimer Liga (Flemish Alzheimer Liga).
A grandmother’s grandson visits her again and again, with the predictable response. It’s the obvious trick to surprise people with Alzheimer I know from personal experience.
What do you think, is this humor allowed? Or is the disease too intense to make jokes about it?

Hat tip to Dennis Hoogervorst.

Can we make jokes about Alzheimer's?

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Protect life’s memories

Posted by Marc van Gurp | 8-03-2012 21:28 | Category: Health


It’s is difficult for me to write a blogpost about this new campaign from the Alzheimer Society of British Columbia.
Both my Grandmother and Father suffered from this terrible disease. All kinds of memories flashed through my head while watching the video.
That’s what this campaign is about: memories.

The video is made to create awareness for Brain Awareness Week, which is next week.

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