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Taglist for Animal abuse


Entries tagged with 'Animal abuse' have also been tagged with:
Domestic violence (2), Milwaukee (1), RSPCA (1), Australia (1)


This Provocative Prevention Campaign is about Animal Cruelty and Domestic Violence

Posted by Marc van Gurp | 31-05-2014 21:30 | Category: Abuse, Violence

Spot Abuse: Domestic Violence / Animal Abuse Prevention PSA Campaign.

It is a known fact that domestic violence is often preceded by violence against animals. Research by the USA Association of Prosecuting Attorneys shows that 76% of animal abusers also abuse a member of their family.
With that agency Serve Marketing made ​the campaign Spot Abuse Project.

The campaign is a regional pilot project intended to reduce the growing percentage of domestic violence incidents in Milwaukee. The call is encourage residents to dial 911 when they suspect animal abuse.
The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), the police will then have the opportunity to uncover a higher number of domestic violence cases.

The effort, although lauded by local and national animal and domestic abuse organizations as well as law enforcement officials, is not without some controversy. The outdoor campaign, originally slated to run on over 30 bus shelters locally, was rejected by the Milwaukee County Transit System for being considered “too vulgar” for its audience. The ads are currently running on billboards around Milwaukee.

Heidi Sterricker from Serve Marketing: “We’re not going to change people’s behaviors by showing warm and fuzzy pet pictures. Considering the images that are shown on magazine covers on newsstands and on the news every night and what’s at stake here, I think people can handle seeing a picture of a dog with a bandage and a little blood on it if it saves a few lives.”


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The relation between domestic violence and cruelty against animals

Posted by Marc van Gurp | 6-05-2008 22:16 | Category: Abuse, Animal rights, Violence

The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.

This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.


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