Osocio NL

Taglist for Arthritis


Entries tagged with 'Arthritis' have also been tagged with:
Yoga (1), Canada (1), Ad Council (1)


Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health

The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.


Read more | Post comment (0)


Do the Arthritis Dance

Posted by Marc van Gurp | 19-02-2010 20:20 | Category: Health

I can’t help it but this campaign makes me feel good unlike the message. Expanding waistlines, inactivity and increasing age are contributing to an arthritis epidemic that will impact the lives and wallets of all Americans. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030.
But there is a cure: moving and losing weight.

The Fight Arthritis Pain campaign, a project of the Ad Council and the Arthritis Foundation, focuses on reaching adults 55+ who are currently living with or are at risk for osteoarthritis and empowers them to take simple steps that can change the course of the disease and improve the quality of their lives.

The Arthritis Foundation and the Ad Council want to increase the public’s awareness that there are simple steps everyone can take to prevent and decrease the pain and disability of osteoarthritis. This new PSA campaign features fun ways that people can integrate movement into their lives.


Read more | Post comment (0)






Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more




World Alzheimer's Day

World Alzheimer's Day

See all posts

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)