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Taglist for Arthritis


Entries tagged with 'Arthritis' have also been tagged with:
Yoga (1), Canada (1), Ad Council (1)


Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health

The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.


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Do the Arthritis Dance

Posted by Marc van Gurp | 19-02-2010 20:20 | Category: Health

I can’t help it but this campaign makes me feel good unlike the message. Expanding waistlines, inactivity and increasing age are contributing to an arthritis epidemic that will impact the lives and wallets of all Americans. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030.
But there is a cure: moving and losing weight.

The Fight Arthritis Pain campaign, a project of the Ad Council and the Arthritis Foundation, focuses on reaching adults 55+ who are currently living with or are at risk for osteoarthritis and empowers them to take simple steps that can change the course of the disease and improve the quality of their lives.

The Arthritis Foundation and the Ad Council want to increase the public’s awareness that there are simple steps everyone can take to prevent and decrease the pain and disability of osteoarthritis. This new PSA campaign features fun ways that people can integrate movement into their lives.


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