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Taglist for australia


Entries tagged with 'australia' have also been tagged with:
Domestic violence (2), Guide Dogs (2), AdFreak (1), cancer (1), music (1), Trains (1), tobacco (1), shock advertising (1), Change (1)


Shelter dog rescues office worker

Posted by Marc van Gurp | 18-09-2014 14:00 | Category: Animal rights

The Lost Dogs Home: Human Walking Program

Reverse thinking in this campaign from the Australian The Lost Dogs Home, the largest animal shelter in the country.
They did their first Human Walking Program last April. The idea was to helping get Melbourne office workers out from behind their desks and into the fresh air with shelter dogs. Dogs are a widely known stress reliever and companion. And who needs it more than office workers?

Shelter ambassador Mike Larkan said the event was another great way to encourage people to consider adoption when getting a dog and to support the work of The Lost Dogs’ Home.
Every single dog in this program was adopted.


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The moving behind the scenes video is the best part of this suicide prevention campaign

Posted by Marc van Gurp | 10-09-2014 22:40 | Category: Social aid

Lifeline Australia: Reach out and get connected.

‘Reach out and get connected’ from the Australian Lifeline is the second post today about World Suicide Prevention Day.
The video features personalities Jessica Rowe, Steve Waugh, Jesinta Campbell, Justine Clarke, Luke Carroll, Steve Willis, Mia Freedman and Alex Perry speaking out about the importance of connecting to services and support.

Lifeline commented on YouTube and their website: ‘Talking openly about suicide is so important but, remember, your number one priority should always be self care so if watching this triggers emotions in you, please talk about how you’re feeling with a trusted friend or family member - or get in touch with people at Lifeline.”


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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.


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UNICEF wants powerful change with the useless 5 cent coin

Posted by Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World

UNICEF Change For Good: UNICEF wants powerful change with the useless 5 cent coin

Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating. 
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.

Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.

It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.

Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.


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“I Touch Myself” finds new life as a PSA

Posted by Tom Megginson | 15-04-2014 18:11 | Category: Health

I Touch Myself PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:


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Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.


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Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health

Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:


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New animated web series based on the real stories of Australian children

Posted by Marc van Gurp | 3-02-2014 01:00 | Category: Poverty

Tales of the ‘One In Ten’ - Alice & the Giant Emptiness - The Smith Family

‘Alice & The Giant Emptiness’ is the first short film from a new animated series and it has just been launched.
The entire serie is called Tales of the ‘One In Ten’. It is based on the real stories of Australian children from disadvantaged backgrounds who struggle daily with the effects of financial hardship.

It is about one in ten Australian children, which is 638,000 in absolute numbers, who are living in disadvantaged families today.
The Tales aims to raise awareness of disadvantage and its effects. They are drawn from the case studies provided by children’s education charity ‘The Smith Family’.

After ‘Alice & the Giant Emptiness’ it will continue with further stories about other children and their experiences of disadvantage and how they overcome them.

Alice & the Giant Emptiness is the story of a girl who finds herself socially outcast at school as a result of being labelled as ‘the poor kid’.
See it here below and on the dedicated campaign website.


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The choice in Australia: Go to school or die

Posted by Marc van Gurp | 30-01-2014 15:30 | Category: Education

Learn For Life Foundation of Western Australia - This is what happens when you slack off. Stay in school.

It’s the ongoing debate about shockvertising: does is work? The consensus is that it can work, but only in the short term.
And this new campaign from the Learn For Life Foundation of Western Australia is quite striking within the genre.

In this campaign video you see a few school runaways being blown up on the beach.
“This is what happens when you slack off. Stay in school.”

Go to school or die is an absurd choice. So absurd that it has been viewed 470,000 times on YouTube. In one day! And with a lot of thumbs up.

Is it a shock that keeps children in school? Or is there something new on YouTube next week to talk about?
I guess we will never get an answer to the first question. The answer to the second question is known.

UPDATE:
Slate reports that the campaign is probably fake.
The domain learnforlifewa.org.au is registered by madkidsproductions.com in which agency Henry & Aaron participate.

Thanks Martijn Oostra!


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Australia’s dark secret: one woman killed every week

Posted by Adam Valvasori | 24-11-2013 23:56 | Category: Abuse, Violence, Women's Issues

What starts out looking like a tourism ad to visit Australia is in reality a new CSA engaging audiences to uncover stories about domestic violence around the nation.

White Ribbon is the world’s largest male-led movement to end men’s violence against women. White Ribbon Australia is a non-profit organisation and Australia’s only national, male-led primary prevention campaign to end men’s violence against women.

This is a refreshing, new approach by White Ribbon on an issue that traditionally takes the route of either: in-your-face-violence (which can quickly put off audiences) or positive role-play ads. The later, although much better at encouraging the audience to embrace solutions, can sometimes feel awkward or unrealistic.

The Australia, land of secrets CSA smartly contrasts images which evoke feelings of national pride against one simple, shameful fact: One woman a week dies from an act of domestic violence. I also admire the campaign’s restraint in focusing, on just one powerful statistic. I hope it succeeds in challenging audiences to rethink what we should and shouldn’t be proud of as a nation.

To celebrate White Ribbon Day you can swear never to commit, excuse or remain silent about violence against women.


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